Super Bowl 50: Which Movie Trailers Generated the Most Buzz

8:00 AM 2/10/2016

by Bryn Sandberg

'Jason Bourne' kicked up the most conversation on social media, but 'Captain America,' 'X-Men' and more also had Twitter and Facebook talking.

Courtesy of Universal Pictures

Forget Von Miller or even Beyonce: The real MVP of Super Bowl 50 might have been Matt Damon. A 30-second spot teasing his return as a CIA operative in Jason Bourne was the most buzzed-about movie trailer on game day, according to advertising metrics firm The trailer's overall social impressions from Facebook, Twitter and YouTube edged out new footage of such summer tentpoles as X-Men: Apocalypse and Captain America: Civil War. The dominant sentiment among the more than 17,000 tweets mentioning Jason Bourne? "Excited," according to social measurement firm Canvs, which also breaks emotional tweets into such categories as "love," "good" and "crazy" by analyzing Tweets captured by Nielsen. Still, not even Bourne was a match for Mountain Dew's "PuppyMonkeyBaby," which ranked as the No. 1 commercial of the night.

  1. 1

    Jason Bourne

    Universal's spy thriller was not only the top film spot to air during the game, but also the 14th highest-performing ad overall. On Feb. 7, an estimated 108 million people saw a Facebook post or tweet mentioning the trailer, which also received the highest share of "excited" Twitter reactions of any trailer.

  2. 2

    Captain America: Civil War

    Marvel's superhero flick generated buzz thanks to high-profile stars Chris Evans, Robert Downey Jr. and Jeremy Renner sharing the trailer with their massive social media followings. The spot racked up the most earned views (intentional online video plays) of any trailer that day with 122,000.

  3. 3

    X-Men: Apocalypse

    The latest in the Fox franchise came in third, ranking as the 16th highest-performing ad of the game. With plum third-quarter placement and Jennifer Lawrence sans blue makeup, the trailer was seen by nearly 69 million during the game. It got the highest share of "crazy" tweets.

  4. 4

    The Jungle Book

    Watched by 55 million TV viewers, the trailer for Disney's live-action take on the animated classic was the most loved trailer on Twitter. It garnered more than 18,000 social actions (a combination of mentions on Twitter, Facebook and YouTube) online, which resulted in a total of 47 million impressions.

  5. 5

    Teenage Mutant Ninja Turtles: Out of the Shadows

    Paramount dropped a short teaser three days ahead of the game, stirring online chatter. The clip for the Megan Fox and Will Arnett film was viewed online nearly 82,000 times on game day, and drove more than 12,000 social media actions.