Cardi B and Steve Carell make the case for Pepsi, Sarah Jessica Parker crosses paths with Jeff Bridges, and Zoe Kravitz performs ASMR in this year's lineup of commercials.
Another year, another Super Bowl — and another wide array of star-studded Super Bowl commercials.
The New England Patriots and the Los Angeles Rams are playing Sunday in Super Bowl LIII, airing live on CBS from Mercedes-Benz Stadium in Atlanta. Although many will tune in to watch the kickoffs, touchdowns and all the other action on the field, others will tune in for the entertainment that happens beyond the sidelines and in between the action during the big game.
As per tradition, advertisers and companies are featuring their commercials, which cost millions of dollars to air, specifically curated and created for Super Bowl Sunday — many of which have already hit the web. This year, Cardi B, Jeff Bridges, Michael Bublé and more are the celebrity faces for the weekend's most-viewed commercials.
Read more for the star-studded ads airing during Super Bowl LIII.
For its Super Bowl commercial, Stella Artois presents the Big Lebowski and Sex in the City crossover no one knew they needed.
The ad kicks off with Sarah Jessica Parker taking a seat at a table, in character as Carrie Bradshaw, and asking for a Stella Artois, as opposed to her usual cosmopolitan, as the recognizable theme from Sex in the City plays. Baffled by Parker's switch in taste, the restaurant staff scrambles to get the actress her drink immediately, haphazardly running into each other and dropping plates of food.
The commercial continues with Jeff Bridges reprising his role as The Dude by donning his Big Lebowski garb — a cozy knit cardigan and big sunglasses. Though confused by the mess left behind by the staff, he continues to the bar. Like Parker, Bridges forgoes his character's beverage of choice, a White Russian, and opts for a Stella Artois instead. Parker compliments Bridges on his choice.
"Well, changing can do you a little good," he responds.
The Washington Post aired its first-ever Super Bowl commercial on Sunday night, highlighting both the importance and dangers of journalism.
Tom Hanks narrates the 60-second spot, which shows scenes from major news events in history. "When we go off to war. When we exercise our rights. When we soar to our greatest heights. When we mourn and pray. When our neighbors are at risk. When our nation is threatened," Hanks says. "There’s someone to gather the facts. To bring you the story. No matter the cost."
The ad then pays tribute to journalists who have gone missing or died as a result of their work, including Jamal Khashoggi, who was killed in Istanbul in 2018.
"Because knowing empowers us," Hanks says. "Knowing helps us decide. Knowing keeps us free."
The spot ends with the Post's logo and the slogan, "Democracy Dies in Darkness."
Bud Light and Game of Thrones come together in this commercial that aired during the Super Bowl's second quarter. David Nutter ("The Rains of Castamere," the infamous Red Wedding episode) directed the clip, which sees the Mountain (played by bodybuilder Hafthór Júlíus Björnsson) jousting against the Bud Light knight. The Mountain easily defeats his opponent, and the beer commercial ends with a burst of fire courtesy of Drogon, Daenerys' (Emilia Clarke) favorite dragon.
For the fifth year in a row, Wix ran a 30-second spot advertising the website-building platform.
This year's ad featured supermodel and entrepreneur Karlie Kloss showing off her own website, along with Wix's various features like its SEO Wiz optimization tool.
"It looks amazing," Kloss says after scrolling through the site.
In the first-ever Olay commercial for the Super Bowl, Buffy the Vampire Slayer's Sarah Michelle Gellar returns to her horror roots. Evoking major I Know What You Did Last Summer vibes, the commercial features Gellar performing her skincare routine with Olay products while a masked figure haunts her from afar.
During the second quarter of the game, expense-management application Expensify will share its 30-second commercial featuring 2 Chainz and Adam Scott. The Parks and Rec actor plays a finance representative hoping to get receipts for all expenses in the rapper's luxurious music video. 2 Chainz tells the administrator not to worry because Expensify will handle his finances and reimbursements.
The ad is Expensify’s first ever; it also marks the company's first national marketing campaign in its 10 years of existence.
In addition, this is the first Super Bowl ad you can expense, according to the company. The commercial during the game will feature a "receipt" for 2 Chainz’s ice car featured in the spot. Viewers can download the Expensify app, take a photo of the receipt, and get entered to win the cash value of the ice car, which is more $200,000.
Taking place in a restaurant, the commercial features Cardi B, Steve Carell and Lil' Jon helping find the answer to the question that servers often finding themselves asking when a diner asks for a Coke: "Is Pepsi OK?"
"Are puppies OK? Is a shooting star OK? Is the laughter of a small child OK?" interrogates Carell, before Lil' Jon reinforces his line of thinking.
Not too long after, Cardi B storms into the restaurant saying her signature "okur" as her song "I Like It" plays upon entrance.
Chance the Rapper teams up with Backstreet Boys for a hot remix of the latter's '90s classic "I Want It That Way."
Over vibrant scenes of cars racing and dancers breaking it down, Chance raps lyrics about the new spicy Doritos flavor. He then joins the original members of the boy band, who emerge from a cloud of purple smoke, to make for a hot, new take on the song.
In Planter's commercial for the 2019 Super Bowl, one Most Valuable Player meets another MVP: Most Valuable Peanut.
Driving like a nutcase in his Nutmobile, Mr. Peanut rushes through a city and a construction site to save Alex Rodriguez ("A-Rod") from consuming kale chips and offers him a can of mixed nuts.
The commercial also features Charlie Sheen commenting on the mascot's driving skills and poking fun at himself. "And some people think I'm nuts," he says.
Zoe Kravitz tingles the senses with her ASMR skills.
In the foreground of a lush, tropical scene, the Big Little Lies actress sits at a table topped only with two microphones, a glass bottle of Michelob Ultra and a beer glass. She whispers into microphones, taps her fingernails on the Michelob bottle and pours the beer into the glass. Besides the heightened noises, the rest of the commercial remains silent.
"This beer, so pure, you can taste it," she whispers into one of the microphones.
Donning a sparkly dress, Kristin Chenoweth is commentating on what seems like the famous Westminster Dog Show, but instead, it's the "Human Canine Competition." The dogs are the ones training their owners to act like them, all in the name of winning Avocados From Mexico. Humans compete in sitting, staying, shaking and more.
"We've got a runner!" Chenoweth says when one of the contestants heads for the avocado table, only to be put in a cone to avoid eating the coveted food.
She dubs the winner "top of class," and he's awarded with guacamole.
Luke Wilson gets up close and personal in this Colgate ad.
Confident after using the new and improved toothpaste, the actor has no problem continuing his close-talking habits. In the ad, Wilson invades co-workers' personal space while he tells them about the benefits of using the toothpaste.
"Now there's no such thing as too close," he tells a mailman as he's walking backward through the hallways of an office.
A teaser for M&Ms' Super Bowl commercial showed Christina Applegate cursing a yet-to-be-revealed entity that had seemingly locked her out of her car at the grocery store.
The commercial, which aired during the first quarter of Sunday's game, shows the Samantha Who? lead actress frustrated yet again with what seems like arguing siblings in the back of her car. However, the source of her trouble turns out to be M&M's — but they're all stuck together in a chocolate bar, the company's latest iteration of the candy.
In the Mercedes-Benz ad for Super Bowl LIII, the world obeys a man's every command.
With this newfound power, he influences the outcome of a golf game, finds and returns a lost cat, and more.
When sitting in on an opera the man says, "Change the music," which then transforms the lead into Ludacris, who begins rapping.
Another icon featured in the short clip is Lassie the dog, who brings along a fire rescue team to save the man from being stuck in an elevator. In another scene, Wile E. Coyote breaks out of the TV as the man tells him to "use the rocket" to catch the Road Runner.
The last industry giant is quite a whale considering it's Free Willy emerging from water and jumping over the commercial's protagonist. The 2019 ad ends with a preview of the new Mercedes-Benz that includes a high-tech voice command feature.
Bublé and bubly go head to head in the company's Super Bowl ad, which also features comedian Aparna Nancherla.
Singer Michael Bublé goes back and forth with Nancherla, a store employee and a fan, over the pronunciation of his name. They're, of course, convinced it's pronounced like the drink.
Bublé even goes so far as to alter the name of the sparking beverage to match his own with a squeaky permanent marker. He is surrounded by cans he's already marked when he gets caught red-handed.
"Michael ... don't do that," says one of the store's employees.
Featuring a truly Hollywood lineup, Amazon's Super Bowl LIII reviews failed Alexa devices that didn't work according to plan.
Forest Whitaker's podcast-playing toothbrush, adorned with Alexa's glowing blue ring, fails to perform its function. When Ilana Glazer and Abbi Jacobson of Broad City ask their Alexa hot tub to play music, it transforms into a dancing fountain that blows the stars out of the water.
Harrison Ford's Boston terrier, however, makes the best of its Alexa dog collar.
"Ordering dog food. Ordering dog food," Alexa says as she translates the dog's barks. "Ordering gravy. Ordering sausage."
The commercial also features twin astronauts Mark and Scott Kelly having their own mishaps with the virtual assistant as Queen's "Don't Stop Me Now" plays. At the end of the advertisement, Ford's furry friend's wishes are fulfilled as a delivery man presents multiple bags of dog food.
"I'm not talking to you," the actor says to his dog.
Starring former NFL player Terrell Owens, Febreze’s Super Bowl LIII commercial is a making-of for a commercial on game day party preparation. The somewhat meta, the nearly-minute-long ad focuses on what happens when the smell of those classic party dishes turns sour. Owens and his fellow commercial actors become desperate for their own Febreze as the showcase of unappetizing dishes unfurls and the crew struggles to make it through the buffet of aromas.
For its second Super Bowl appearance ever, Pringles is following the approach of several other companies by incorporating technology into its oddball Sunday night commercial. Playing on Pringles' tagline as a stackable snack, the commercial sees two men sitting in a room full of open Pringles cans creating their own towers of flavor. But when one of the guys absentmindedly asks just how many stack combinations there are, Alexa gets involved as things take a rather darkly emotional turn.
Last year marked the first time in nearly two decades that an Anheuser-Busch Super Bowl commercial didn't feature the iconic Clydesdale horses. This year the company has brought back the former brand stars for a minutelong spot that highlights the company's wind-power brewing initiative. The commercial follows the Clydesdales and their Dalmatian coach as they travel through golden, windy fields to the tune of Bob Dylan's "Blowin' in the Wind."
Actor Jason Bateman stars in this Hyundai spot as an elevator operator navigating a tower of uncomfortable scenarios. With a car full of passengers, he descends lower and lower, delivering people to floors with a vegan dinner party, a root canal and jury duty, as part of a multilevel everyday horrors sequence. But when a couple arrives on the floor to go car shopping and are faced with a traditional lot experience, they reveal they’ve made other plans, courtesy of Hyundai Shopper Assurance.
The woman-first dating app is airing ifirst-everver Super Bowl ad this year as part of its "The Ball Is in Her Court" campaign with Serena Williams, celebrating women making the first move — in love, life and business. A 30-second version of the minutelong commercial that Bumble debuted online on Thursday will air during the first quarter of the Super Bowl.
In the spot, soundtracked by Rita Ora's "Soul Survivor," the tennis star shows viewers how making the first move has taken her to where she is now. Over images of Williams on court now and as a young child, interspersed with scenes of her success in the sport, she says "Don’t wait to be told your place. Take it. Don’t wait for people to find you. Find them. In work, in love, in life. And most of all, don’t wait to be given power. Because here is what they won’t tell you … we already have it.”
“At such a pivotal time for women across the globe, this commercial seeks to inspire all of us to seize opportunity wherever it presents itself,” Williams, who served as co-creative director of the ad, said in a statement. “I want women to feel empowered to find their voice and use the power within to create change, to lift each other up, and to never let the world tell us we can’t — because we can, and we will.”
Bumble founder and CEO Whitney Wolfe Herd added, “If you seek to create impactful change, you must often make an impactful first move. By sharing our message with a global audience of hundreds of millions, we are aiming to leverage this cultural moment widely considered to be male-dominated and flip the narrative to show that no matter the playing field, we are here, and we have the power to be heard.”