Super Bowl: Watch All the Star-Studded Commercials

3:19 PM 1/31/2018

by Deirdre Durkan

From Morgan Freeman and Peter Dinklage's Doritos vs. Mountain Dew battle to David Schwimmer's Skittles ad, here are the spots starring famous faces that are set to air Sunday.

Peter Dinklage_Morgan Freeman Superbowl Ad - Publicity - H 2018
Courtesy of Golin

Over the years, the Super Bowl has become known as much for the gameplay as for the commercial lineup, for which advertisers and companies pay an average of $5 million for a 30-second ad.

2018’s spots promise to be star-studded and surprising, from Martha Stewart starring in a Jack in the Box to Matt Damon endorsing fans to purchase charitable limited-edition Stella Artois chalices to help provide access to clean water in developing countries.

Here is a roundup of the commercials featuring stars from the worlds of entertainment and sports that are set to air during the Super Bowl, which kicks off at 3 p.m. PT on Sunday on NBC. Keep checking back for the latest spots.

  • Doritos and Mountain Dew

    PepsiCo's new Doritos vs. Mountain Dew commercial is a face-off between Morgan Freeman and Peter Dinklage, who respectively perform vocal exercises with help from Missy Elliott and Busta Rhymes. 

    The full rap battle features the face-off between Dinklage and Freeman. Dinklage spit flames to Chris Brown’s “Look at Me Now,” while Freeman performed Missy Elliott’s “Get Ur Freak On.”

  • M&M's

    The commercial stars Danny DeVito as an M&M who wishes to become a human to preclude people from trying to eat him. Once he transforms into a human, he walks around the streets claiming he is the "luckiest man alive" before — spoiler alert! — tragedy strikes.

  • Alexa

    The 2018 Alexa Super Bowl ad campaign shows the panic that ensues after Alexa loses her voice and who would replace her. After the news breaks, a team prepares to unveil her backup, which includes Rebel Wilson and Cardi B. Wilson attempt to set the mood, while Cardi B's interpretation of country music can't compare to Alexa.

  • PETA

    James Cromwell stars in this PETA ad in which a man who works in the meat industry, confesses to a priest that he tricked millions into believing animals can be “humanely killed." The ad ends with the organization's "go vegan" message. 

  • Lexus

    The car company teamed up with Marvel’s Black Panther movie, with star Chadwick Boseman driving the redesigned 2018 Lexus LS 500 F Sport. As the characters speed around, the ad highlights new features of the car. 

  • Groupon

    Groupon superfan Tiffany Haddish stars in the company's new ad, which shows how good it feels to save in your neighborhood and supporting local businesses. 

  • Kia

    Brazilian racing icon Emerson Fittipaldi starred in the teaser alongside an unrecognizable driver. The full 60-second ad reveals it to be Aerosmith frontman, Steven Tyler, who travels backwards in time to the tune of his song, "Dream On."

  • Tide

    In the teaser, Terry Bradshaw is locked out of the Tide trailer and shouts, "What'd you lock me out for?!"

    The company also released another ad starring David Harbour. The ad concludes, "What else could clean clothes be an ad for but Tide?" 

  • Stella Artois

    “If just 1 percent of you watching this buys one, we could give clean water to 1 million people for five years,” Matt Damon says to viewers to purchase the limited-edition Stella Artois chalice, which helps provide access to clean water in developing countries. 

  • Pringles

    Saturday Night Live alum Bill Hader encourages viewers to try "flavor stacking," which is just essentially stacking different types of Pringles on top of each another to create new flavor combos. 

  • Michelob ULTRA

    Chris Pratt debuts as the new spokesperson for Michelob ULTRA, attempting to show that fitness and drinking beer don't have to mutually exclusive. 

  • Coca-Cola

    “Here’s the thing about Diet Coke, it’s delicious and makes me feel good,” Gillian Jacobs says, as she cracks open a can of soda before endorsing the company’s “Because I Can” ad campaign.  

  • Universal Studios

    Peyton Manning coaches a family throughout the commercial, opening it up by saying, “You’re more than a team, you’re a family!” Manning explores the theme park, donning a Gryffindor scarf in Harry Potter World and eventually getting a churro

  • Squarespace

    Keanu Reeves performs a death-defying maneuver on a motorcycle, while reciting lyrics to Will Powers’ 1983 song “Adventures in Success,” for his commercial for Squarespace.

  • Pepsi

    The ad includes cameos from Cindy Crawford, Britney Spears, Kyrie Irving's "Uncle Drew," Jeff Gordon and Michael Jackson from past Pepsi packaging and marketing. 

    The "This Is The Pepsi" campaign calls itself, "The Pepsi for Every Generation." 

  • Wix

    The ad features YouTube stars Rhett and Link, who show how quickly they can use the website creator, Wix.

  • Jack in the Box

    The fast food chain's ad opens with Martha Stewart saying, "You'd never find this at a fast food restaurant. Jack in the Box's company mascot says "It's On" and starts the hashtag, #JACKvsMARTHA in a war over chicken sandwich supremacy. 

  • NFL

    Eli Manning and Odell Beckham Jr. recreated the iconic 'Dirty Dancing' scene, complete with the lift and to the tuen of “(I’ve Had) The Time of My Life.”

  • TMobile

    "Welcome to the world, little ones," Kerry Washington says in a voice-over for T-Moible's advertisement aimed at gender equality.

  • Monster

    Iggy Azalea starred in Monster’s ad with Azalea. The starstudded ad, included Aerosmith’s Joe Perry, Big Kenny, Yo Gotti, Kim K bestie Jonathan Cheban and *NSYNC’s Joey Fatone.

  • Blacture

    Hip-hop star Pras debuted an ad for his new black culture site, Blacture. It starts with him stage blindfolded and with tape over his mouth.

    Pras described his motivation for creating the site after he “recognized the need for a platform to truly showcase black excellence.”