"I like to be able to create something out of nothing, to experiment and not just be stuck in one box," alt-R&B artist Tinashe says. To date, the 22-year-old has experimented with dancing (studying ballet, tap and jazz at age 4), acting (appearing in Two and a Half Men), modeling and music ("2 On" from her 2014 debut studio album Aquarius hit No. 5 on the Hot R&B/Hip-Hop Songs chart). But on March 17, her role in MAC’s Future Forward campaign — a partnership in which the brand spotlights and collaborates with four younger artists who are making waves in the music industry — represents "an opportunity to spread my wings even more," she says.

In an old warehouse at the Brooklyn Navy Yard, as the sun set and the MAC team prepped for her campaign video shoot, the singer-songwriter, who will embark on a world tour this month, spoke with Billboard about her eyeshadow palette ($32; maccosmetics.com), her plans for the coming year and what it was like touring with Katy Perry.

Have you collaborated with other brands in the past?

I have but I’ve never been able to take a real creative kind of position, and that was really what drew me to this. I mean obviously I love makeup too, and I use it all the time for shows, but I was really intrigued by the chance to bring my creative vision to this. I got to design the packaging, pick out the colors and create something that I felt like I would use. It’s shades that range between dark black to an army green, and then some burgundies. I’m definitely more of an eye girl than a lip girl.

Do you remember the first time that you experimented with makeup?

I remember being around 8 years old and doing my cousin’s makeup — painting it blue and green. I thought that was so much fun (Laughs.)

2015 was such a major year for you. What was it like opening for Katy Perry?  

That was incredible. I mean, I’ve never been to South America, so I got to go to seven different countries in South America with Katy. The crowds were insane!

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Do you ever get nervous?

I don’t really get nervous, no. It’s really exciting and the fans are really accepting, and they’re pumped up, so I get excited more than nervous. But yeah I think that was a huge highlight. I think touring with Nicki Minaj was also a really big highlight. I think releasing my "All Hands on Deck" music video was a dope part of this year.

Is it hard for you to create music when you’re on the road?

Yeah. I think your energy — especially with such a high-energy stage show, which is what I try to bring to the table — it’s hard to be able to put energy into both because being creative takes a lot of energy as well. I kind of have been doing one or the other. I’m still kind of working on trying to be able to do both, but there’s no time or energy.

Is there any shade of makeup or type of makeup you’d never put on?

I don’t think so; I’m pretty open-minded. So I’d pretty much try, especially at this age I feel like I would try anything, I’m not old yet, I can do whatever I want. You can just go for it, that’s the fun part.

What are your goals for the coming year? Who are people you’d like to work with this next year?

Well I want to put out my second album, called Joyride, and go on another U.S. tour. My own tour, which is exciting. Other than that? I’m just excited to continue to grow and dominate the world piece by piece.

You performed at Alexander Wang's show in September. Are there designers you’d like to work with?

Yeah, I mean, I obviously have started cultivating relationships with some of my favorites, such as Alex Wang and Jeremy Scott. I would love to work with them more in the future. I really want to work with Andre 3000. I think that would be amazing.

With her blue hair, rebellious spirit and self-described "angry female" full-length album Badlands, which debuted at No. 2 on the Billboard 200 in September — Halsey (born Ashley Frangipane) quickly became one of 2015’s most polarizing new artists. She went on to support Imagine Dragons on the North American leg of their Smoke and Mirrors Tour, collaborate with Justin Bieber on “The Feeling," and 2016 doesn’t see her slowing down at all. In addition to selling out Madison Square Garden, Halsey debuts her first-ever product collaboration with MAC Cosmetics on March 31 as part of the brand’s new Future Forward initiative.

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The New Jersey-born, L.A.-based chanteuse is one of four artists selected for the first of what will be an ongoing series with the cosmetic company. "I was excited to create something that was unique to me," she says of working with creative director James Gager on a matte gray lipstick with blue undertones ($17; maccosmetics.com). "Something the fans would see as a representation of me if I were a makeup product."

Below, Halsey speaks about her work with MAC and her ever-shifting relationship with makeup.

What about these products specifically channels or speaks to you?

Specifically, this lipstick is pretty akin to what it means to be Halsey. It's pretty unique, and I'm known for changing my hair and style all the time. Not being trapped in one predictable look. I'm like a chameleon. I never look the same.

It’s really cool to me because it's a cooler blue tone, which is my creative color. I use blue lights onstage and had blue hair for a long time. Blue stimulates me. I wanted to do something different that I hadn't seen before, and I realized I was wearing a lot of cooler-toned colors and a lot of pinks and browns. I thought, "How great would it be to do something that was a bit more dramatic and more risky?"

One thing I try to do with my look is not have the look wear me. I try to carry myself like there's nothing too crazy for me to wear as long as I carry myself with the confidence to wear it. I hope people can feel the same way about the lipstick.

What's your typical offstage makeup regimen like? What's your onstage regimen?

Offstage I don't really wear a lot of makeup. I like a strong eyebrow and I like a bold lip. I don't wear a lot of eye makeup and I have a lot of freckles, so those are always all over my face. I like to look fresh-faced and energetic. I’m often on tour so I'm really tired. The makeup helps make me look as though I'm getting more sleep than I really am. As far as onstage, I tend to do a bold lip, something a little bit more dramatic and kind of carve out my face. I have very defined facial qualities and I like to play them up to look like a very strong character.

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What role does makeup play, if any, in your idea of what artistry is?

It definitely plays a role, it can let me play around with different characters and different people. I can look perhaps a bit more vulnerable and approachable depending on how I style my face. I have really androgynous features so makeup is fun for me because I get to play around with that gender barrier between having a look that's a bit more masculine and a look that's a bit more feminine.

Do you remember the first time you ever wore makeup? How has your approach to applying makeup changed over the years?

The first time I ever wore makeup was definitely during a time that I was not allowed to. I have distinct memories of going through my mom’s makeup drawer and digging up MAC lipsticks. Her favorite one was a lipstick called Shitake, like the mushroom. And it was a dark, dark, dark brown and completely inappropriate for a small child to be wearing, but it's what my mom had. Given the trends of the '90s my mom was super grunge and really cool. She always wore flannel shirts and Doc Martens and a really dark lipstick. I remember being in love with how she looked. She was very boyish, rockstar and relaxed. I think that has had a huge impact on how I wear makeup and fashion today. I think my approach to makeup has definitely changed over the years. I’ve started wearing less, and I’m learning how to use makeup as a tool to enhance features that I have instead of trying to change my face into something that it's not. I've also gotten much lazier!

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Why, as an artist, are collaborations like these important for you?

Collaborations like this one show that artistry spans a variety of mediums. Music and makeup, fashion and writing and anything from a creative perspective is all interconnected in some way. For someone like me who writes about the human condition and considers herself a writer about people, working with a company like MAC lets me take my creative mentality and give people the opportunity to wear it. I hope that it inspires people to be more confident and take more risks — wear something that's a little less day-to-day and a little more adventurous.

2015 was a year of firsts for Dej Loaf. The Detroit rapper (nee Deja Trimble), who first gained notoriety in 2014 when the lyrics to her track, "Try Me," were quoted on one of Drake’s Instagrams, released her first major label album ...And See That’s The Thing (Columbia), toured for the first time (in support of Nicki Minaj, no less) and was tapped by a brand to collaborate on a product — a nude and peachy lip glass for MAC Cosmetics ($15; maccosmetics.com) — that will hit stores on April 14.

See more Celebrities' Secret Weapons: Hollywood's Top 25 Beauty Products Revealed

After 7 a.m. wakeup call for a supporting campaign video that was shot on a windy fall day near New York’s Hudson River, a varsity jacket and converse-clad Dej spoke with Billboard about the launch and how music has changed her approach to makeup.

You have incredible gold eye makeup on right now, do you normally do a full eye makeup every day? 

No not every day. Onstage for me is dramatic, you know, got the glitter. It’s crazy because I used to — I was anti-makeup just recently fell in love with it. I don’t want to perform without it anymore now I’m like, "Yo, let’s get some makeup on." I like to travel with a makeup artist now.

Being someone, as you said, that was "anti-makeup," but now enjoys it — why do you see importance in it for you as an artist?

It enhances beauty, you know what I’m saying? I wouldn’t say I was “anti,” I just didn’t understand why girls wear makeup all the time. Now I get it, I understand how it enhances beauty — how it makes me feel myself, a little more than I already was.

So what drew you to the gold eye makeup you’re wearing now that they did for the video shoot?

The makeup artist had done a dark eye and I was like, "Nah let’s try some yellow." She hooked it up the way I wanted it. I’ve been trying to get yellow for the longest time, my makeup artist doesn’t have yellow glitter yet.

See more Hollywood's 25 Best Beauty Moments of 2015

Is this your first time collaborating with the brand?

Definitely, this is my first time.

That’s exciting.

Very. I was just thinking about that I was excited to come here and do all this stuff this week.

It’s exciting because music was just a stepping stone for me, I want to get into other things outside of music, creative things. MAC, makeup, movies — for me, this first step is a big first step.

And you got to spend time on the road with Nicki touring. What was that like?

It was an experience every day. It was my first tour — that was another first step, you know what I’m saying? I’m blessed. It was my first time going out on tour, the whole experience with the bus and the people and the bad stuff happening and the good stuff happening it’s like oh this is tour life you know, we got to really experience the bus breaking down. Stuff like that, so it was dope though I got to meet a lot of different people.

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When did you really start wearing makeup?

Definitely in the last year. I had just been doing stuff, you know, shoots, and you know, you get makeup artists, and I’d just always kind of be like, I just want a little, don’t do too much! And that’s how it started, with just a little bit. And I had friends that did makeup and they tried some stuff and it was like "Oh OK," and you just slowly but surely start to fall in love with it. Like don’t knock it till you try it type of vibe. Yeah that’s pretty much this last year I fell in love with it, and I have my own makeup artist.

Is there some makeup that you would like never wear? Like, blue lipstick, or something that you see and you’re like, that’s just not me?

You know what, I don’t look good in red lipstick. So not red — red is not for me. But I’m still open, I’m still learning a lot of stuff about it, so I’m open to different things. Right now, we’re just here with the glitter.

Jillian Hervey is one-half of experimental soul duo Lion Babe, which takes its name from — you guessed it! — her incredible mane. But for her MAC Future Forward campaign, the focus was on Hervey’s eyes — for which she collaborated on a golden Liquidlast Liner ($21) that will hit stores on April 28. 

"I think as I’ve grown, the one thing that’s always been consistent is my love of eyeliner," says Hervey, who also happens to be actress-singer Vanessa Williams’ daughter. "I love to accentuate the eyes, and if you’re on the go or want to do something dramatic, it's such a simple fix."

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2016 will see Hervey and music partner Lucas Goodman release their debut full-length album, Begin, a project that reportedly involved work with an all-star team that includes Pharrell Williams, Jeff Bhasker and Andrew Wyatt. After shooting her MAC campaign video on Coney Island, Hervey hopped on the phone to dish on everything that’s in the works.

So tell us about this gold liner. How did the idea for this specific product come about?

It’s really the very first thought that I had. Obviously there are a ton of black liners in the world, so I thought it would be really interesting to go with a different color base, and I’ve always felt very strongly about the color gold. I love what the color represents, and it’s definitely similar to my skin tone. I also loved that you can make a very clean line with this product, but that you can also use it as a body bronzer if you wanted to. For me, I feel like it’s pretty key to have a product — whether it’s a lip stain you can use on your cheeks — to have something that you can use in more than one way. 

Did you work with MAC directly? Walk me through the process.

The good thing about MAC is — and a reason I was so excited — was that they were very much about having the artist really implement their ideas and create a vision. So from day one I was sketching some ideas in my notebook. Lion Babe’s logo is actually my handwriting, which has manifested into a neon sign we use for our shows, so that logo is on the box. They were super supportive, took my ideas and combined them with the brand.

Read more Zac Posen Is MAC's Next Designer Collaborator

Is this your first time collaborating with a brand?

Yeah! It’s definitely my first time doing anything like this really. I’ve pretty much been focusing primarily on just the art and creating the singing, music, all that stuff. And this is such an exciting opportunity for me; everyone knows MAC and this was a really good way to get our name out there.

What was the video shoot at Coney Island like?

Even though I live in New York, I'd never been to Coney Island! When I heard that it’s what they were thinking about for the location, I was just like, "Oh my gosh, this is so much fun." A lot of the shoot involved me just getting to take in the sights, see the roller coasters and graffiti art — a lot of candid moments on a beautiful day.