Inside the Tommy Hilfiger Fashion Show in London

11:25 AM 9/19/2017

by Sam Reed and Stephanie Chan

The runway show with Gigi Hadid was held at the iconic Roundhouse music venue on Tuesday.

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Tommy Hilfiger and Gigi Hadid closed out London Fashion Week in rock 'n' roll style.

On Tuesday night, the dynamic duo threw an extravaganza, dubbed "TOMMYNOW," and presented their third Tommy x Gigi collab at the iconic Roundhouse music venue, which was initially built as a turntable engine shed in 1846 and later transformed into concert space in the late '60s, with performances from The Rolling Stones, The Beatles and Jimi Hendrix.

"I think London is the epicenter for fashion and music and for a very long time I've been inspired by both British fashion and lifestyle, so when we started doing the collection with Gigi, we decided to do a fashion-music collection with rock-style influence," Hilfiger told The Hollywood Reporter backstage.

Not only did TOMMYNOW show include the designer's fall 2017 womenswear offerings, there were also men's looks from Hilfiger Edition — the first time since 2010 that the brand's men's and women's collections have been shown together on the runway. "In reality men and women hang together, so we thought let's make it as authentic as possible on the runway," the designer explained of his decision to do a co-ed show this season.

Like the previous two seasons, all the runway looks are now available to purchase after the show at Tommy Hilfiger stores and tommy.com.

Follow along below for all the behind-the-scenes moments from Hilfiger's biggest party yet.

  • The Scene

    What does a "Rock Circus" look like, you ask? So far, it looks pretty flashy. 

  • Backstage

    Some celebs (Cameron Dallas) as well as the man of the hour himself, Mr. Hilfiger, were spotted backstage. 

  • The Models

    As to be expected, plenty of Gigi's pals turned up for the show, including Lucky Blue Smith and Hailey Baldwin (who have each modeled in Hilfiger's past campaigns), as well as Gigi's younger siblings Anwar and Bella, and Sarah Sampaio.

    Dilone, Devon Windsor, Presley Gerber, and Jourdan Dunn were among the other recognizable faces to hit the catwalk.

  • The Front Row

    Plenty of English cool kids turned up to see the Tommy x Gigi spectacle, including Anais Gallagher (daughter of Oasis rocker Noel Gallagher), Rafferty Law (son of Jude Law) and Lottie Moss (little sister of Kate). 

    Also in attendance: Gabriel Kane Day-Lewis (son of Daniel Day-Lewis) and French model Thylane Blondeau. 

    An appearance by South Korean rapper Park Chanyeoul also created buzz online, where one Twitter user noted that "#TommyNow" was trending at no. 2 in South Korea despite the fact that it's 4 a.m. there (on a Tuesday no less!).

  • The Show

    Gigi Hadid opened the show, hitting the concert venue-like space a rocker-chic ensemble, complete with a smokey black eye. She was followed by her siblings, as well as Cindy Crawford's son Presley Gerber. 

    The clothes stuck to the brand's signature red, white and blue aesthetic, with a bit of black leather thrown in for good measure. Pieces varied from preppy (oversize cardigans, "Tommy's Tomcats" varsity crewnecks, thigh-high striped socks) to grunge (flannels, slashed denim and chunky thick-soled studded boots). However, the collection mostly maintained the "music tour" vibe with hip hop elements (think tracksuits, oversize hoodies) and rockstar vibes (a sequined blazer, leather jackets).

    Nineties tracks like Faith Evans' "Love Like This" and Fat Joe's "What's Luv" served as the show's soundtrack.

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