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"People say I no longer do couture," Givenchy creative director Riccardo Tisci tells THR. "I still do couture, but in a different way: Everyone sees it when Jessica Chastain, Madonna or Julianne Moore wears it on the red carpet."
Demand for gowns at awards shows like the Emmys and Oscars and film festivals like Toronto and Cannes is de facto replacing couture — custom eveningwear once only shown to Old World society clients — and Hollywood and fashion houses are more intertwined than ever before. "The real couture today is not to the measurement; it's to who you are," says Lanvin's Alber Elbaz, who dresses Emma Stone and Meryl Streep. "This is what you see best on red carpets."
As fashion recognizes the power of dressing A-listers (after all, says Zac Posen, who dressed six actresses for the Emmys, "Retailers usually demand that a style that walked the carpet be part of future collections as a result of an increase in demand"), powerhouse agencies vie to own pieces of the fashion sphere, with WME-IMG adding glam-squad agency Wall Group to a portfolio that already includes New York Fashion Week.
After NYFW wrapped Sept. 17 in its new WME-selected downtown locations, revenue brought in $850 million to New York City's economy, with A-listers Naomi Watts, Julia Roberts, Nicki Minaj, Moore, Lupita Nyong'o, Amy Schumer, Lorde, Katy Perry, Sofia Coppola, Pedro Almodovar and Lady Gaga (whose stylist Brandon Maxwell launched his own collection, which she promptly wore to the Emmys) attending. It was like the Oscars, the Grammys and damn good clothes — all rolled into one.
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