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Rankings are determined by a weighted combination of impressions, mention rate and talking about, and the average popularity of posts by the film's social accounts by MVPindex over the tracking period of Nov 1 – Dec 18.
Star Wars: The Force Awakens
It’s really no surprise that Star Wars: The Force Awakens has the most buzz of any holiday film release this year. Hourly Twitter mentions of #StarWars peaked at 29k before the premiere last week; that’s 14 times the hourly peak mention rate of #MockingjayPart2. The Star Wars Facebook page currently has a talking about rate of 395k.
The Hunger Games Series
The Hunger Games: Mockingjay Part 2 was highly anticipated by fans of the series, and fans liked and shared the film’s content at the highest consistent engagement rate. The film had 92 of the top 100 posts we measured by holiday film releases across Facebook, Twitter and Instagram. The top post, right before the premiere, received 141k likes on Facebook.
The social media pages for the Rocky sequel Creed have posted often to promote the film, second only to Mockingjay Part 2. The film had the most consistent combined mention rate and talking about rate since its Thanksgiving premiere; the hourly mention rate of #Creed peaked at 1,158.
Alvin and the Chipmunks: The Road Chip
The Chipmunks are beloved classic characters, and Alvin and the Chipmunk: The Road Chip used the main Alvin and the Chipmunks page to promote the film, which has more than 18 million page likes; that’s 2 million more fans than the page for Star Wars.
Tina Fey and Amy Poehler’s comedy Sisters is the most talked about holiday film release on Facebook after Star Wars, currently at 288k. Since the film is up against The Force Awakens at the box office, their social media campaign tells fans that #YouCanSeeThemBoth.
The Revenant doesn’t premiere until January 8, but has already been nominated for four Golden Globes. A clip from the film, posted on Facebook in mid-December, garnered 1.6 million views.
The Hateful Eight
Quentin Tarantino’s film The Hateful Eight can be seen in select cities in 70mm on Christmas Day, with a wider release on December 31. Social media giveaways of film-branded snow globes, t-shirts, signed posters and more required fans to retweet to win, gaining the film high levels of Twitter engagement.
Daddy’s Home reunites Will Ferrell and Mark Wahlberg in the Christmas Day comedy release, and the film has gained large amounts of retweets and likes by tweeting GIFs of some of the funniest clips from the trailer.
The horrific holiday-themed posts by the social media accounts for the film Krampus garner plenty of likes and shares, but the top post for the film featured a fan-created Krampus-themed Christmas decoration. The hourly Twitter mention rate peaked at more than 2k around the film’s premiere.
The post popularity on social media for the film Joy is likely a result of the popularity of its star, Jennifer Lawrence. Top posts each prominently feature the actress’s face, and the top post on Facebook is a video interview with her about why she chose the role.
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