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VidCon kicked off Thursday with its usual display of all things internet, promising concerts, meet-and-greets and large-scale activations centered around the top online creators. The annual online video conference — expected to draw more than 25,000 people to Anaheim, Calif. over three days — has become known for its groups of enthusiastic teenage fans. But media and entertainment companies have started to infiltrate, too.
Up on the third floor of the Anaheim Convention Center was the industry track, where people kept their conversations more civil even if the screams of excited fans could still be heard from down below. Here digital media executives and creators talked about live video, the future of the subscription video business and the creation of original content. These were the highlights from the first day.
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Behind The Screen