From an Amy Schumer-Seth Rogen parody to the voices of the late David Bowie and Alan Rickman, these are the most-talked about ads that aired during Sunday's game.
For many viewers who tune into the Super Bowl — it's all about the commercials.
As Peyton Manning and the Denver Broncos defeated Cam Newton and the Carolina Panthers at Levi's Stadium in Santa Clara, Calif., during Super Bowl 50, advertisers were having their own matchups in the form of 30- and 60-second TV spots.
Competing for their own titles ("most-talked about" and "viral"), beer brands, movie studios and every advertiser in-between solicited big names, big bucks and big productions to entertain the people at home who turn the TV up when the game cuts to commercial.
The Super Bowl is the most-watched live TV event of any given year (111.9 million people tuned in), and the asking price for a 30-second spot this year was more costly than ever at $4.6 to $5 million during the game, which airs on CBS. Pre-game, post-game with Stephen Colbert and the halftime show, headlined by Coldplay with Beyonce and Bruno Mars, were also sought-after slots.
Many spots were dedicated to movie trailers for several highly anticipated upcoming films, including Deadpool, Independence Day: Resurgence, Captain America: Civil War and the newly named Jason Bourne. CBS also used a slot to confirm the final season for their long-running show The Good Wife.
Each year, many of the full ads are released ahead of the game. Leading up to Sunday's game, a handful of celebrity-led spots debuted early, including: Amy Schumer and Seth Rogen's Bud Light stump, Liam Neeson's Ridley Scott-produced short film for LG, Reynolds and Kevin Hart's Hyundai ads (voiced by brand pitchman Paul Rudd), Drake's "Hotline Bling" T-Mobile spot, Helen Mirren's Budweiser PSA, Willem Dafoe's Snickers-hangry Marilyn Monroe moment and David Bowie's "Starman"-playing Audi ad.
Here is a roundup of the best and buzziest commercials that came out of Hollywood on Sunday night.
"Just wait 'til you see our caucus," says Amy Schumer while hitting the campaign trail with Seth Rogen for Bud Light. With help from Michael Pena and Paul Rudd, the comedic pair campaign across the country for "The Bud Light Party" in this political parody — for beer.
The tribute to beer drinkers runs for 60 seconds.
Following up last year's memorable Brady Bunch spot with Danny Trejo and Steve Buscemi, Willem Dafoe assumes the role of a Snickers-hangry Marilyn Monroe.
Prepping to film her iconic Seven Year Itch scene, Dafoe is seen in Monroe's white dress and heels, griping about the gust from the train below: "Who's the genius who puts a girl in heels on a subway grate?"
A clip of the actual Monroe is edited in once Dafoe gets his candy bar.
For Amazon's first Super Bowl spot, Alec Baldwin and Dan Marino enlist the help of Alexa for preparations for their game-day party.
The ad for the Amazon Echo voice command product was teased with a deflategate reference before rolling out the full ad, which also features Jason Schwartzman and Missy Elliot, as well as her new song "Pep Rally" that she released on Sunday.
For its first-ever Super Bowl ad, LG Electronics enlisted the help of Oscar-winning Ridley Scott as a producer and on-screen talent Liam Neeson to helm its commercial, called a "short film" by the famed director.
The Taken star uses his signature tone to warn a younger version of himself (played by his actual son, Michael) about the future of "picture perfect on glass" and how it must be protected.
"They will come after you, without cease," he warns the young man, who then embarks on a sci-fi chase to safeguard his LG 4K Oled TV.
David Bowie fans will be singing along to Audi's Super Bowl commercial.
The 60-second spot about a retired astronaut who finds excitement again behind the wheel of Audi's R8 V10 Plus supercar is set to "Starman," the hit from the late musician's landmark 1972 album The Rise and Fall of Ziggy Stardust and the Spiders from Mars.
Bowie died after a battle with cancer on Jan. 10. An extended, 90-second version of the ad is on YouTube.
Welcome to Ryanville.
In Hyundai's 45-second spot, directed by Friday Night Lights' Peter Berg, a female driver and her passenger take their Hyundai Elantra through a town where everyone — from the policeman to the friendly neighbor walking his dog — is Ryan Reynolds. When they find themselves distracted by the actor, the car's safety features kick in.
Reynolds will be playing double-duty when it comes to promotions, as he is expected to appear as Deadpool, the title character in his upcoming superhero movie of the same name, during the game.
Kevin Hart stars in another A-list Hyundai ad also directed by Peter Berg.
When a young man arrives to pick up Hart's daughter for a first date, the overprotective dad insists they take his new Genesis, so he can secretly track their whereabouts with the "car finder" feature.
Like a character in one of his films, the Ride Along 2 star pops up at the movies, amid stuffed animals at the carnival and finally, screaming from a helicopter just as the young man attempts a goodnight kiss.
Batman v Superman: Dawn of Justice fans got a peek at Gotham City and Metropolis in two ads for Turkish Airline during the game.
The film is the official partner for the company, which released fake destination ads for both Batman and Superman's cities, featuring Ben Affleck as Bruce Wayne and Jesse Eisenberg as Lex Luthor, respectively.
The ads are the start of a campaign intended to make the fictional cities more real ahead of the film's March 25 release.
Helen Mirren has a message for drunk drivers, from Budweiser: Stop it.
From a booth inside a nice restaurant, the Oscar winner calls herself a "notoriously frank and uncensored British lady" before unloading on the topic of drunk driving.
"If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution," she says, and then some, before taking a sip from her beer.
Actor Harvey Keitel, tennis superstar Serena Williams, rapper T-Pain and skateboard champ Tony Hawk are some of the famous names who come together for BMW's Mini ad to "Defy Labels."
In the ad, the Mini (often called "small" and "cute") is called a "chick car," a "gay car" and a car that has "no street cred" to get across the message of overcoming negative labels. The brand also released longer, solo interviews with the stars of the ad on YouTube.
The late Alan Rickman can be heard in the new trailer for Alice Through the Looking Glass, which will air during the Super Bowl.
The actor, who died Jan. 14, voices the character of the Blue Caterpillar in his final acting role and narrates the teasers for the upcoming Disney sequel to Alice in Wonderland. Starring Johnny Depp as the Mad Hatter, Mia Wasikowska as Alice and Helena Bonham Carter as the Queen of Hearts, the film hits theaters May 27.
Drake has no issues with changing around the words of his hit song in this 30-second T-Mobile ad.
While filming his famously viral video for the hit song "Hotline Bling," an executive yells, "Cut!" and asks the rapper if he can add things like "device eligible for upgrade after 24 months" and "that streaming music will incur data charges" into his lyrics. A chipper Drake happily obliges, saying, "These changes don't ruin the song at all!"
A few key players are lending their names to early reviews of Eddie the Eagle, which hits theaters Feb. 29.
The sports comedy, which stars Taron Egerton as Olympic ski jumper Eddie Edwards and Hugh Jackman as his coach, held a secret screening during the Sundance Film Festival. In the spot, invited NFL quarterbacks Russell Wilson, Drew Brees and Kurt Warner share their thoughts on the film.
"Folks, I have to apologize — again."
Steve Harvey interrupts a Verizon commercial for T-Mobile to let the competitor company know that they are using "last year's numbers" — a reference to his Miss Universe flub — and cheers that Verizon got it wrong this time, not him.
Keegan-Michael Key and Jordan Peele are doing livestream commentary of the Super Bowl, and if their broadcast is anything like their 40-second commercial, "Real Talk" is sure to get people to tune in.
Squarespace.com is hosting the Key & Peele comedians, who will be in character as aspiring sportscasters Lee and Morris. A teaser for the stunt showed the pair holding a press conference for the event, which showed that they know very little about the game of football. But that's Ok, since they don't have the rights to talk about the actual game, says Ad Week.
The live commentary will happen at squarespace.com/realtalk.
Jeff Goldblum is headed to a deluxe apartment on Manhattan's East Side in the ad for Apartments.com, a first for the home-listing site.
The actor soars up the side of a building while playing the piano and leading a choir to the tune of The Jeffersons theme song "Movin' on Up." When he gets to the top, he finds George Washington and Weezy (Lil Wayne) grilling beans and burgers, a play on the show's main characters George and Louise.
Goldblum, as well as the rest of the Independence Day: Resurgence cast, will be attending the game.
Christopher Walken has a point in his commercial for Kia's new Optima: No one wants to be a beige sock.
When a plain man walks into his "Walken" closet to grab a pair of socks, he finds the actual Walken sitting inside, ready to give a sock analogy about why he needs to add some "pizazz" to his life choices (and sock drawer).
The spot ends with Walken using a loud, colorful sock as a puppet in the driver's ear.
The Victoria's Secret Angels return to the field for the second year in a row in the lingerie brand's 2016 spot.
Fox Sports' Erin Andrews joins the huddle to coach models Adriana Lima, Jasmine Tookes, Alessandra Ambrosio, Elsa Hosk and Taylor Hill as The Angels take on The Devis during this fantasy football match, complete with a touchdown dance from the winning Angels.
Just before the halftime show with Coldplay, Beyonce and Bruno Mars could officially start, Pepsi enlisted performer Janelle Monae to introduce the show.
Inspired by the past, present and future of music, Monae danced to the song "Do You Love Me," before entering an '80s-era room with Madonna's "Express Yourself" and finally a more contemporary party.