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For many viewers who tune into the Super Bowl — it's all about the commercials.
As Peyton Manning and the Denver Broncos defeated Cam Newton and the Carolina Panthers at Levi's Stadium in Santa Clara, Calif., during Super Bowl 50, advertisers were having their own matchups in the form of 30- and 60-second TV spots.
Competing for their own titles ("most-talked about" and "viral"), beer brands, movie studios and every advertiser in-between solicited big names, big bucks and big productions to entertain the people at home who turn the TV up when the game cuts to commercial.
The Super Bowl is the most-watched live TV event of any given year (111.9 million people tuned in), and the asking price for a 30-second spot this year was more costly than ever at $4.6 to $5 million during the game, which airs on CBS. Pre-game, post-game with Stephen Colbert and the halftime show, headlined by Coldplay with Beyonce and Bruno Mars, were also sought-after slots.
Many spots were dedicated to movie trailers for several highly anticipated upcoming films, including Deadpool, Independence Day: Resurgence, Captain America: Civil War and the newly named Jason Bourne. CBS also used a slot to confirm the final season for their long-running show The Good Wife.
Each year, many of the full ads are released ahead of the game. Leading up to Sunday's game, a handful of celebrity-led spots debuted early, including: Amy Schumer and Seth Rogen's Bud Light stump, Liam Neeson's Ridley Scott-produced short film for LG, Reynolds and Kevin Hart's Hyundai ads (voiced by brand pitchman Paul Rudd), Drake's "Hotline Bling" T-Mobile spot, Helen Mirren's Budweiser PSA, Willem Dafoe's Snickers-hangry Marilyn Monroe moment and David Bowie's "Starman"-playing Audi ad.
Here is a roundup of the best and buzziest commercials that came out of Hollywood on Sunday night.
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Warner Bros. Discovery