Watch for These Wellness and Beauty Trends in 2017

1:49 PM 12/20/2016

by Kathryn Romeyn

Because green juice is so 2016.

Phil Walter/Getty Images

The past few years have seen a rise in wellness trends — from yoga to juice cleanses to meditation retreats. In 2017, there will be even more ways to boost your health and well-being, meaning it's never been easier to treat yourself. 

  • Fringe

    Jessica Biel
    Jessica Biel
    Christopher Polk/Getty

    According to Kate Hudson’s hairstylist Kacey Welch (of Jonathan and George Salon), Jessica Biel’s chunky bangs at the Critics’ Choice Awards foreshadow things to come in 2017: “There will be bangs everywhere — side bangs, straight bangs, long bangs.” Beyond that, she says, celebs will be vacillating with ADD-style indecision between long and super short locks thanks to extensions. “They are the new fashion accessory and don’t come with as much stigma about ‘fake hair’ as people once had.” 

  • Personalized Beauty

    Courtesy of Yves St Laurent

    YSL Beauty’s engraving service — free on their site — has gotten so popular that 80 percent of orders are now for customized lipstick tubes or fragrance bottles bearing a monogram or message (and then quite often shared on social media). Kiehl’s just rolled out its new Apothecary Preparations program, offered in select stores, in which representatives help clients assess and rank their skin concerns using the multilingual Skin Atlas, then create a bespoke oil-serum that targets those issues. Lancome, too, is now using a state-of-the-art algorithm to assess clients’ skin tone in person and blend, at the counter, Le Teint Particular Custom Made Makeup — in customized coverage and with additional moisturizer, if desired. 

  • Chic Feminine Care

    Love Wellness Wipes
    Love Wellness Wipes
    Instagram/@lovewellnessco

    In-the-know women are no longer purchasing their tampons and accoutrements in grocery or drug stores. Thanks to a slew of boutique-y subscription-style launches — California-based SHE. and L., and Lola, Cora and Kali (sounds like the cool-girl clique in high school), to name a few — it’s the way of the future to order your organic and chicly packaged feminine supplies through the mail. Many even benefit a good cause. Former The Hills personality Lo Bosworth even got into the game: Her Love Wellness brand launched in November with all-natural suppositories, probiotics, wipes and pH-balancing cleansers for maintaining ultimate health down there. 

  • Wellness Travel

    Phil Walter/Getty Images

    Not that it’s impossible to be well at home, but more people find it easier to do while on vacation — funny how that works. According to Global Wellness Institute’s research, wellness tourism grew by 14 percent in the last few years and is projected to continue swell by 7.5 percent per year through 2020.

    There are favorites like Golden Door and The Ranch in Malibu (where Selma Blair attended the 4.0 program and says “the getaway was a real reminder of what good health means and how much I want that for my life”), and come April, luxury hotel brand Rosewood launches Asaya, a new integrative wellness concept, in Phuket, Thailand, with more locations to follow. Celebrity favorites like Love Yoga, Taryn Toomey and Rainbeau Mars lead carefully curated retreats in faraway, fabulous destinations that cover every base from fitness to healing to healthy menus. Even Free People launched FP Escapes, which combines nutrition, yoga and natural beauty treatments with travel. 

  • Beauty from the Inside Out

    Alicia Keys
    Alicia Keys
    Getty Images

    If you’re simply wearing makeup and slathering on serums and creams, you’ll want to rethink your approach in 2017. As stars wear less makeup — see Alicia Keys, Cameron Diaz — they’re doing more internally for their skin and general glow. Think tonics, superfood beauty powders (Yolanda Foster and Ireland Baldwin love Raw Complexions from Australia), probiotics (Rosie Huntington-Whiteley swears by Dr. Nigma Talib’s Healthy Flora Probiotic Capsules) and adaptogens, like Moon Juice’s Beauty Dust, that promise to makeover your complexion from the inside out. Additionally, collagen shouldn’t just be in your skincare — or overinflated lips — but in your mouth, via bone broths, beverages like Dirty Lemon Skin + Hair Tonic and smoothies boasting Reserveage, a vegan collagen-replenishing powder. 

  • Men’s Products

    From left: Mark Wahlberg, Smokey Robinson, Jared Leto
    From left: Mark Wahlberg, Smokey Robinson, Jared Leto

    Kylie Jenner isn’t the only celebrity to lend her name to a product. In fact, notable men seem poised to take over the beauty and wellness market in 2017. Mark Wahlberg — Calvin Klein underwear’s original hunk — recently launched Performance Inspired, an all-natural line of sports performance nutrition supplements like Ripped Whey ($45) and Performance Whey ($35), which he uses daily. (Scooter Braun is a partner.)

    Legendary R&B artist Smokey Robinson, along with his wife, Frances, revealed Skinphonic, which includes three-step step lines for men and women with pigmented skin. NFL star Karlos Dansby’s Montez Renault line of organic men’s hair, body and skincare formulas — used by Neil Patrick Harris and Ethan Hawke — is taking off. And come March, Gucci and creative director Alessandro Michele release a new Gucci Guilty fragrance, with Jared Leto as the face.

     

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