Decoding the designer denim worn by the town's top talent and execs reveals eight distinct industry insider profiles
LABEL LOVERS Chrissy Teigen, the Kardashians (Khloe is a co-founder of the brand), top Hollywood hairstylist Jen Atkin.
HOT PAIR The Good Legs jean, with grommet accents and sizing up to 24; $179, goodamerican.com.
“They cater to women of all shapes and sizes,” says Atkin of the label co-founded by Khloe Kardashian and Emma Grede that made $1 million on its first day of sales, marking the largest denim launch ever.
DENIM-BRAND DATA Founded in 2016 by Emma Grede and Kardashian, the Culver City-based company, which produces sizes 0-24 primarily in Los Angeles, made $1 million on its first day of sales, making it the biggest denim launch in apparel history.
LABEL LOVERS Jennifer Lopez, Zoe Saldana, HBO vp drama programming Kathleen McCaffrey
HOT PAIR The Ibiza in a weathered wash called Talamanca; $268, at select Anthropologie stores.
“McGuire makes a jean that’s professional but still rad,” says McCaffrey, who works with both executives and creative talent. “I’ll leave the suits to the agents.”
DENIM-BRAND DATA Designer Marianne McDonald cut her teeth at Joe’s and Gap, but left in 2010 to start McGuire, where she notably refreshed the flare. Most looks have a raw hem — McDonald encourages her customers to try the jeans with their favorite pair of shoes and then just slice them at the hem. All manufacturing is done via local contractors in L.A.
LABEL LOVERS Chris Pratt, Patrick Dempsey, Will & Grace producer David Kohan
HOT PAIR 12-Month Rinse jeans; $175, buckmason.com.
“Last summer, while directing a film, I took a page from Steve Jobs’ playbook and wore the same thing every day. My uniform was Buck Mason’s cuffed slim jeans and a white T-shirt,” says writer Jordan Roberts (Big Hero 6). “On adventurous days, with a gray T-shirt.”
DENIM-BRAND DATA Created in 2013 by Sasha Koehn and Erik Allen, Buck Mason quickly became a go-to for Hollywood insiders who don’t want to engage a daily stylist. The founding duo turned down $200,000 of funding from Shark Tank’s Robert Herjavec because his proposal didn’t align with their future growth plans and vision to simplify the American wardrobe. The design studio and office is located in downtown L.A., with brick-and-mortar outposts in Venice and Silver Lake.
LABEL LOVERS Chris and Liam Hemsworth, Cade Hudson, Ben Affleck
HOT PAIR The Brixton Straight + Narrow in Diggie wash; $188, joesjeans.com.
Andrew Weitz, ex-WME agent and founder of style consultancy The Weitz Effect, likes that the men’s styles are “very clean, without a lot of stitching.” Adds CAA agent Hudson: “After wearing a suit and tie all day, there’s nothing I enjoy more than putting on my Joe’s — especially being from Texas, where denim is king. They just fit and feel better [than other jeans].”
DENIM-BRAND DATA Founded in 2001 by creative director Joe Dahan, Joe’s Jeans was an early force in integrating spandex and stretch into denim (while avoiding the dreaded jegging), which boosted their celebrity staple profile. Offices, wash development, assembly and some denim production is done in L.A.
LABEL LOVERS Jennifer Lawrence, Kerry Washington, Leslie Mann
HOT PAIR High-waisted Looker in Not Rough Enough wash; $238, motherdenim.com.
Says Mann, “They’re great butt jeans.”
DENIM-BRAND DATA Founded in 2010 by jeans veterans Lela Becker and Tim Kaeding, the latter of whom designed for 7 for All Mankind, Mother is known for its proprietary fabric, which involved two years of fiber development to create material that looks like denim but performs more like a knit. The result: super-soft jeans that are designed and assembled in Los Angeles.
LABEL LOVERS Cara Delevingne, CAA Ventures’ business development executive Kaitlyn Powell.
HOT PAIR Skinny jeans in Light Vintage wash; $95, dstld.com.
Says Powell, “It’s luxury-grade denim crafted from sustainable fabrics, offered at wildly attractive prices [from $75 to $105].”
DENIM-BRAND DATA Price points for DSTLD (pronounced distilled) are relatively affordable, from $75 to $105, while the brand maintains a 100 percent sweatshop-free model. Co-founders Corey Epstein and Mark Lynn launched the direct-to-consumer West Hollywood-based line in 2014.
LABEL LOVERS Shonda Rhimes, Extra’s Sharon Levin.
HOT PAIR The Bombshell Crop in Tower wash; $198, parkersmith.com. “I’m obsessed — they look good, are comfortable and come in every cut and wash,”Rhimes tells THR. “Parker Smith knows that a great booty is a terrible thing to hide.”
DENIM-BRAND DATA A former CEO of an IT staffing company, Mary Ellen Moschetti founded Parker Smith in 2014 after hearing complaints about women struggling to find a fashionable jean that also fits well. Now the brand boasts a cult following. Every step of production — design, cut and sew, dye and development — happens in Los Angeles.
LABEL LOVERS January Jones, Sienna Miller, Michelle Monaghan.
HOT PAIR The Crawford, part of a new collaboration with Cindy Crawford; $328, shopredone.com.
“They’re mom jeans that don’t look like mom jeans!” says writer Natalie Krinsky. “It’s sustainable denim from an iconic brand [Levi’s].”
DENIM-BRAND DATA Re/Done, founded by Sean Barron and Jamie Mazur, repurposes vintage Levi’s at its downtown L.A. offices and its Commerce, California, factory. When it launched in 2014 (as Re/Dun), the two initial styles, a midrise modern skinny and a relaxed boyfriend jean, sparked a waitlist of roughly 2,000 people.
The perennially popular major denim lines include: J Brand (credited with launching the skinny-jean trend in 2006 and worn by Selena Gomez and Bradley Cooper); Citizens of Humanity (a favorite of Rihanna, Rita Ora and Amal Clooney); household and Hollywood name 7 for All Mankind (sported by Kristen Stewart and Sarah Jessica Parker); Current/Elliott (the boyfriend-jean giant that counts Gwyneth Paltrow and Katie Holmes as devotees); Rag & Bone (with darker washes and harder lines that make this a go-to for bi-coastal Hollywood insiders); Frame (Mandy Moore, Reese Witherspoon and Fox Television Group CEO/chair Dana Walden are fans) and — even today — Guess, which remains relevant by collaborating with the likes of A$AP Rocky and Hailey Baldwin.
Challengers to the establishment number among them: L’Agence (launched by J.Lo’s former stylist and worn by Angelina Jolie and Bella Thorne); The Stronghold (the jeans worn by Charlie Chaplin, Henry Fonda and John Wayne was revived for the likes of Robert Downey Jr. and Nina Dobrev in 2004); Baldwin (a favorite of Ellen Degeneres and Jay-Z); Amo (slimming due to a pitched-forward side seam, the jeans are worn by Margot Robbie and Hollywood stylist Kate Young); Hudson (Michael B. Jordan and Jennifer Aniston like this philanthropically minded brand, with an annual budget of $135,000 for charity); AG (sported by Emma Stone and Miles Teller); Agolde (Zayn Malik and Willow Smith are fans); Black Orchid (the washes have attracted Beyonce and Taylor Swift); The Great (jeans donned by Jessica Alba and Sophia Bush with a nostalgic turn-of-the-century feel) and Industry Standard, beloved by Allison Williams, top stylist Christina Ehrlich and Greta Gerwig for high-waisted styles and jeans that retain their fit.