'30 Rock's' Dean Winters to Co-Star in ABC's Jennifer Beals Drama (Exclusive)

REP SHEET: Dean Winters

Dean Winters, known for his Allstate commercials and playing Tina Fey's sleazy ex-boyfriend on "30 Rock," has signed with UTA.

30 Rock's Dean Winters has found a new home at ABC.

The actor best known for playing Dennis Duffy on NBC's recently departed Tina Fey starrer has landed a co-starring role on the network's drama pilot Westside (formerly known as Venice), The Hollywood Reporter has learned exclusively.

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From Warner Bros. TV and Wonderland Sound and Vision, Westside is a soap about the haves and the have-nots of California’s most seductive region. The drama will focus on rival families the Nances and the Carvers and a forbidden and dangerous romance emerging between them as the two clans battle for control of Venice.

Winters will play Robbie Carver, a local legend who runs the Carver family surf shop in Venice and is the brother-in-law of Lisa Carver (The L Word's Jennifer Beals). He also carries the family vendetta and wages a one-man war against Gordy Nance's (Star Trek's Bruce Greenwood) empire.

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House's Odette Annable, The Young and the Restless' Michael Graziadei and Home and Away's Lincoln Lewis co-star. Without a Trace's Byron Balasco will write and executive produce the one-hour soap, along with McG -- who also will direct the pilot -- The L Word's Ilene Chaiken and Peter Johnson.

In addition to 30 Rock, Winters' credits also include Law & Order: SVU, Rescue Me, Terminator: The Sarah Connor Chronicles and Oz. Repped by UTA, Industry and Kraditor & Haber, his feature work includes P.S. I Love You and Conspiracy Theory.

Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit