50 Cent Signs Big Overall Deal With Starz

50 Cent-Publicity-H 2018
Shareif Ziyadat

Starz is going all-in with Curtis "50 Cent" Jackson, the rapper and executive producer of the cabler's top original series, Power.

Starz, led by CEO and president Chris Albrecht, and Jackson have signed a four-year overall deal that includes a huge commitment to G-Unit Film and Television, Jackson's production company. It includes a commitment to three series produced by the company; a dedicated development executive and discretionary fund for use in developing G-Unit projects; access to additional distribution channels via Starz and parent company Lionsgate; and input on merchandising and licensing of G-Unit-developed content and brands.

"When I sat down with Chris and walked him through my plans for G-Unit Film and Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history," Jackson said Thursday in a statement. "I am excited to announce that we've made that partnership between myself, G-Unit Film and Television and Starz/Lionsgate, and we will continue our proven track record of breaking records and delivering unique content for audiences around the world."

Added Albrecht: "Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch. He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an executive producer in premium television. We're pleased to expand our relationship and consider this the beginning of many new and exciting ventures to come."

G-Unit is currently in development on two series for Starz: Black Mafia Family and Vanguard. Jackson also remains an executive producer of Power, though he no longer appears onscreen, given his character died in season five.