Ad for Alec Baldwin's MSNBC Show Describes Him as 'A Man Who Values Reason Over Passion' (Video)

Ed Schultz introduces the newest addition to the cable network's lineup.
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Alec Baldwin

MSNBC pokes fun at Alec Baldwin's string of public outbursts with an ad for his new talk show by introducing him as someone who keeps "his emotions in check."

The preview for the 30 Rock alum's upcoming Friday interview series features fellow MSNBC host Ed Schultz describing his new colleague with words one might not expect to hear about someone who has repeatedly gotten into fights with photographers.

Q&A: Alec Baldwin on His New MSNBC Talk Show, 'As Long as It's Not Indecent, We Can Say Anything'

"Responding to criticism, MSNBC has turned to a man who can restore balance to an unbalanced network, a man who will address the great issues of our time while keeping his emotions in check. Above all, a man who values reason over passion and provides a soothing voice for these troubled times," Schultz says.

With that, Baldwin, who's sitting to Schultz's left, puts his arm around his new colleague and says "That's right. It's me."

The ad ends with an excited Baldwin squeezing a concerned-looking Schultz.

Up Late With Alec Baldwin premieres at 10 p.m. ET on Oct. 11.

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