Amazon Nabs Exclusive Rights to PBS Kids Shows

Nature Cat Still - Publicity - H 2016
Courtesy of PBS

Nature Cat Still - Publicity - H 2016

Amazon is bulking up its kids content.

The streaming service has attained the exclusive rights to a number of PBS Kids series in a multi-year deal. In addition to the PBS Kids shows already on Amazon Prime including Daniel Tiger’s Neighborhood, Wild Kratts, Odd Squad and Dinosaur Train, new-to-Prime series like Nature Cat and Ready Jet Go! will now be available on the streamer, too.

“We are excited to announce this new deal with PBS, which will make Prime Video the exclusive premium subscription home for the great PBS Kids series that our customers and their kids love,” said Brad Beale, vp worldwide television acquisition for Amazon. “From our award-winning Amazon original series to amazing licensed content from industry leaders like PBS Kids, we’re committed to making Prime Video the best destination for kids and family programming that will both educate and entertain.” 

“We are very pleased to be continuing our relationship with Amazon, increasing Prime Video members’ access to our trusted, educational programming,” said Lesli Rotenberg, senior vp and general manager of children’s media and education at PBS. “PBS Kids shows have been developed with the needs of today’s children in mind and focus on fundamental academic areas such as literacy, science, technology, engineering and math (STEM), in addition to collaboration, communication, critical thinking and creativity.”

Programs will premiere on PBS stations and then will be made available on Amazon after a period of time. In addition to Prime, the PBS Kids titles will also be available via Amazon FreeTime Unlimited, a subscription service designed for kids and their parents.