'American Horror Story' Season 7 Title Revealed

American Horror Story has a title.

The upcoming seventh season of Ryan Murphy and Brad Falchuk's FX anthology is called Cult, the showrunner revealed on Thursday.

Though Murphy has announced that the seventh season will focus on the 2016 presidential election, confirmed details have since remained scarce. He promised that with Thursday's announcement, "Suddenly ... it will all make sense."

FX also revealed on Thursday that the seventh season of the anthology, which will total 11 episodes, will premiere on Tuesday, Sept. 5 at 10 p.m. ET/PT. 

Although AHS did not panel at this year's Comic-Con, the FX anthology took advantage of the annual confab to announce its long-awaited season seven title. After unveiling an activation Thursday at noon that included a sneak peek of season seven (complete with images of Twisty the Clown and bee hives), American Horror Story unveiled a new season seven teaser on the water behind the San Diego Convention Center Thursday night at 9:15 p.m. PT. At the end of the video, seen below, viewers were encouraged to visit AHS7.com, where after watching another video, the title was revealed.

The website continues to boast an interactive experience that promises eight weeks of clues (currently, only week one is unlocked for viewing).

Watch the Comic-Con stunt:

And the title announcement video:

And the first official promo, released the following day on Friday:

What is known is that the season will be set in Michigan and will begin on election night, with Donald Trump and Hillary Clinton as the vehicles to kick off the rest of the story. The president and his former opponent, however, will only be seen "on television" and will not be played by any of the confirmed cast, which includes returning stars Sarah Paulson, Evan Peters, Frances Conroy and Mare Winningham; along with newcomers Billie Lourd, Billy Eichner, Leslie Grossman and Colton Haynes. Cheyenne Jackson and Adina Porter are also believed to be returning, with Alison Pill joining the bunch. Lena Dunham will also be joining the AHS family, as the Girls star will appear in one episode, The Hollywood Reporter confirmed.

"What I’m interested in doing is not just the obvious, single-minded point of view but rather express all sides of that equation," Murphy told THR of his goal for tackling the election. "What needs to happen in our country now is for people to listen to each other — we may not always agree with each other and we may be horrified by what the other side is doing, but we have to move toward understanding."

Murphy has been using his Instagram account to drop hints about the new season, including several pictures of monsters and imply the return of John Carroll Lynch's Twisty the clown from season four's Freakshow. On Friday, Murphy posted an image on his Instagram account featuring the new title:



A post shared by Ryan Murphy (@mrrpmurphy) on

Season six's Roanoke theme was kept under wraps until premiere night, with a series of more than 20 cryptic promos offering "misdirect" information. Of season seven's marketing hook, FX president John Landgraf said, "Ryan has yet another really innovative idea for how to do something fresh and different with the franchise that audiences haven't seen before."