Amy Doyle Tapped as MTV, VH1, Logo General Manager (Exclusive)

Chris McCarthy, who oversees all three Viacom brands, has promoted the former exec vp at VH1.
Courtesy of MTV; VH1
Amy Doyle, Chris McCarthy

MTV, VH1 and Logo president Chris McCarthy is continuing to set his executive team.

McCarthy has tapped Amy Doyle as general manager of all three Viacom-owned brands, The Hollywood Reporter has learned.

The former executive vp at VH1 will continue to report directly to McCarthy, who added oversight of MTV to his purview two months ago. In her new capacity, Doyle will partner with McCarthy on the overall creative management of the group, including oversight of tentpole events, specials, network and celebrity talent as well as VH1 scripted programming. Doyle also will continue to oversee and serve as co-chair of the Save the Music Foundation.

“Through her strong creative instincts and talent relationships, Amy has built countless brand-elevating events and initiatives throughout her career, and I’m excited for her to partner with me in this vital leadership role across the group,” McCarthy said in a statement.

The role marks a homecoming of sorts for Doyle at MTV, where she spent years and engineered pop culture moments for the youth culture brand as executive vp music at MTV and VH1. During her tenure, VH1 established itself as the fastest-growing top 25 entertainment network on cable, created new tentpole events and reinvented iconic ones, including Hip Hop Honors: All Hail the Queens and VH1 Divas Holiday: Unsilent Night. Doyle is an Emmy winner for MTV's Unplugged reinvention and a regular member of Billboard's Women in Music list.

“I am excited to expand my collaboration with Chris to encompass the MTV brand that was my home for so many years,” said Doyle. “We are ready to leverage the best and most diverse world-class events, development and talent teams across each of the brands to help us transform MTV for today’s youth culture and continue VH1 and Logo’s growth trajectory.”

Doyle's appointment comes after McCarthy previously expanded rising star Nina L. Diaz's role to head unscripted at both MTV and VH1 as he continues to combine select management ranks to both networks. McCarthy replaced Sean Atkins, becoming MTV's third president in the past two years amid an overall Viacom executive shuffling.