Apple Taps Jay Hunt as Part of International Content Team

Jay Hunt - Publicity - H 2017
Courtesy of Apple

Apple is filling out its content team.

The tech giant has recruited former Channel 4 executive Jay Hunt, who will serve as the company's creative director of Europe worldwide video. She will be a part of the international creative development team. Hunt will report to chief content officers and heads of worldwide video, Zack Van Amburg and Jamie Erlicht, and will begin her new role in January 2018.

Hunt was previously the chief creative officer of Channel 4, stepping down from the post last month. Over the course of her career, she's developed multiple scripted TV series, including Luther, Sherlock, Criminal Justice (the BBC miniseries on which HBO's The Night Of was based), Humans, Black Mirror and Philip K. Dick’s Electric Dreams — the latter of which is at Sony TV, Amburg's and Erlicht's former home. She also developed several unscripted series — such as Gogglebox, First Dates, The Island and Hunted — that have successfully sold to multiple territories.  

With a track record of identifying and acquiring top series from both the English language and European market, Hunt most notably  acquired U.S. dramas The Handmaid's Tale and Homeland, both of which became hits in the U.K. She also is credited with successfully revamping the channel during her seven-year tenure there, and was said to be instrumental in nabbing The Great British Bake Off from BBC last year.

The news of Hunt's hiring comes as Apple is readying its push into scripted television. After poaching Erlicht and Amburg from Sony, the company hired former WGN America president Matt Cherniss to serve as a chief lieutenant to the co-heads of video programming. Soon after, Apple plucked Kim Rozenfeld, Max Aronson and Ali Woodruff — all from Sony — as well as WGN America's former public relations head Rita Cooper Lee.