7:45am PT by Rick Porter
ATX Festival Sets Expanded Virtual Event for Season 10 (Exclusive)
The ATX Television Festival will be a virtual event for the second straight year — but a much more expansive one than 2020's first remote effort.
The Austin-based event, going into its 10th year — or "season," in festival parlance — will expand to 10 days in June from its usual weekend footprint and will emphasize interactive events and "appointment viewing" so remote attendees can engage with each other at specific times. The second weekend of the festival, June 18-20, will present events in the heart of Austin in an effort to give viewers a better sense of place.
The first round of programming will be announced in April.
A year ago, the ATX Fest had planned reunions for Scrubs, Cougar Town, Oz and Parenthood, as well as the writers of Justified, that were pushed back a year due to the pandemic. The status of those and other panels is still to be determined as organizers determine the best fit for each panel and whether health and safety precautions allow for in-person events.
The festival's decision to go virtual again comes a day after Texas Gov. Greg Abbott rescinded a mask mandate and restrictions on businesses including restaurants and movie theaters. Businesses are still allowed to require masks, but Abbott's order doesn't allow local authorities to fine or jail anyone who doesn't comply.
Tickets for the festival are set to go on sale April 1 at ATXFestival.com. Festival passes cost $150, with day passes going for $25 and single-event tickets $12 apiece. ATX TV is also launching a virtual membership program for year-round events.