Barbie Documentary Greenlighted at Hulu

Gloria Steinem will be interviewed for the film, which hails from documentarian Andrea Nevins.
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Barbie is getting the documentary treatment.

In addition to an upcoming live-action feature — in which Anne Hathaway is in talks to replace Amy Schumer — Hulu has ordered a doc about the iconic doll, it was announced Thursday at the Television Critics Association's summer press tour. 

The untitled project will take a retrospective look at Barbie's unexpected origins to becoming the most popular doll ever created (as well as a fashion icon and a target for feminists). The film will include newly discovered footage and unprecedented access to the inner workings of manufacturer Mattel during a major Barbie reinvention.

The doc also looks at 60 years of women in pop culture through the Barbie frame. Gloria Steinem, Roxana Gay and Peggy Orenstein, as well as Mattel insiders, cultural historians and media critics, will be interviewed.

Andrea Nevins (Play It Forward, The Other F Word) will write, direct and produce. Cristan Crocker is also attached to produce the project, which is set for a 2018 debut.

In addition to its aggressive push into scripted original series, Hulu has dramatically expanded its documentary slate with offerings like Ron Howard's The Beatles: Eight Days a Week, Batman & Bill, Becoming Bond and Too Funny to Fail, among others.

The doc joins the long-in-the-works Barbie movie, which is described as a contemporary take on the toy that emphasizes feminism and identity. The Sony film has a June 29, 2018, release date.