9:30am PT by Michael O'Connell
'Bates Motel' Fully Embraces 'Psycho' Roots in Season 3 Art (Exclusive)
In case anybody's forgotten, Bates Motel is a prequel with a very fixed ending.
See More The Cast of A&E's 'Bates Motel'
The A&E drama, which kicks off its third season March 9, is ultimately headed toward matricide — and the latest promotions don't shy away from its cinematic roots.
"Psycho" reads the tagline, next to a rather sinister-looking Norman Bates (Freddie Highmore) nestled into his mother's (Vera Farmiga) bosom.
It's the series' most overt reference to the 1960 film since the show premiered in 2013 — and it's unsettlingly on point.