TV Ratings: BET Awards Get a Boost From CBS

The awards aired on a broadcast network for the first time Sunday.
Getty Images
BET Awards host Amanda Seales

CBS' first-ever simulcast of the BET Awards didn't bring in a huge audience, but it's likely to help the telecast pretty well match last year's performance. ABC's game shows, meanwhile, snagged the top spot among adults 18-49 on Sunday. 

The three-hour BET awards telecast, which also aired on BET and BET Her, averaged about 1.9 million viewers on CBS and 1.6 million on BET. Across all three channels, the awards clocked in at 3.7 million viewers, on par with the 3.79 million who watched on eight Viacom channels in 2019 (BET and CBS are now both part of the combined ViacomCBS). 

The 1.9 million viewers on CBS is not a big number for the broadcast network, but it made up more than half of the show's total audience. Sunday's show drew a combined 1.0 rating among adults 18-49. The 2019 awards drew 2.43 million viewers on BET and 3.79 million for its multi-network simulcast, along with a 1.5 rating across all eight channels.

The awards also powered BET's digital platforms to a strong performance with 31 million video views on Sunday (based on metrics for online video), two and a half times as many as the day of the 2019 awards. It was also the top program on social-media channels.

Prior to the awards, 60 Minutes drew 7.71 million viewers and a 0.7 rating among adults 18-49, up from 7.1 million and 0.6 last week.

ABC's Celebrity Family Feud declined slightly in adults 18-49 from its last airing June 14 to 0.7, but its 5.5 million viewers was up about 5 percent. Press Your Luck (0.6, 3.8 million) and Match Game (0.5, 3.46 million) were each off by a tenth of a point in the demo but held fairly steady in viewers.

On NBC, Hollywood Game Night scored a Sunday high in viewers with 1.81 million (versus 1.59 million last week) and was steady in adults 18-49 at 0.2.

ABC led the broadcast 18-49 rankings in primetime with a 0.6 rating, just ahead of the 0.5 for CBS. NBC finished third at 0.3. Fox, Telemundo and Univision tied at 0.2. The CW averaged 0.1.

Bookmark THR.com/Ratings for more ratings news and numbers.

June 29, 1:15 p.m. Updated with more complete BET Awards ratings.