1:05pm PT by Alex Ben Block
'Big Bang Theory' Starts Off Strong in Syndication Ratings
The Big Bang Theory, one of the most costly shows to hit TV syndication recently, is off to a bang up start, according to Warner Bros.
The comedy did a 1.8 rating and had a 3% share of the audience for its debut on Monday, which Warner’s Michael Williams says was a 13% improvement from the performance in the same time period in September 2010.
The Big Bang Theory had a 0.9 rating and 3 share in the key demo of adults 18 to 49, which was a slight improvement on the lead in from the shows that preceded it.
In adults 25 to 54, it had a 1 rating and 3 share, which also improved on the lead in (which was a 0.8/2).
When the show sold to local stations in the Spring of 2010, it attracted strong interest and a reported $500,000 an episode from stations. It also got about $1.5 million an episode from TBS, which plays it on cable TV (more than was initially paid for Seinfeld).
Among the most aggressive buyers were the Fox stations, which have the show in at least 10 markets including L.A., New York and Chicago.
That still doesn’t put it in a league with the top rated syndie show Two and a Half Men (also from Warner Bros.), which had a 2.7 rating and 5 share (1.2/5 in the 18 to 49 demo); but it was better than Warner Bros. long running syndie show Friends, which had a 0.8/2 and 0.4/2 in the 18 to 49 demo.
It was also better than the ratings in syndication for American Dad (0,5/2), It’s Always Sunny in Philadelphia (0.4/1) and Til Death (0.2/1).