Bob Greenblatt Near Contract Extension at NBC

Bob Greenblatt -Publicity-H 2016
Art Streiber/NBC

NBC Entertainment chairman Bob Greenblatt isn't going anywhere.

The executive is near a deal to renew his contract with NBCUniversal, The Hollywood Reporter has confirmed.

Greenblatt, whose current deal is up at the end of the year, has no plans to go anywhere after leading the network and its sibling studio Universal Television since January 2011, when he moved to the broadcaster from premium cabler Showtime.

The network has continued to flourish under Greenblatt, who told reporters Thursday that despite weak linear ratings NBC is profitable, thanks in large part to digital viewing. The network, home to freshman breakout This Is Us, is also fresh off a 2016-17 broadcast season that saw it capture the coveted crown among the advertiser-coveted adults 18-49 demographic for the third time in the past four years — without the Super Bowl or the Olympics. (NBC will have the Super Bowl and Winter Olympics in the 2017-18 season as it appears poised to win both the demo and total viewers.)

"It's great to have a lot of momentum going into next season, and as you all know, because we have the Super Bowl and the Olympics in February, I think we will be No. 1 in both the demo and in total viewers next year, which is something we haven’t accomplished since 2002," Greenblatt said Thursday at the Television Critics Association's summer press tour. "I know sports will play a big part in that, but I’m optimistic we will also hold our 18-to-49 lead even when sports are factored out."

A formal announcement is expected to come after Greenblatt's deal closes.