Bravo's 'Jersey Belle' Sets Premiere Date, Launches Trailer (Exclusive)

The docuseries centers on a New Jersey-bred entertainment publicist's life in Alabama.
Skip Bolen/Bravo Media
"Jersey Belle"

Bravo is heading to the South with Jersey Belle.

The new docuseries centers on entertainment publicist Jaime Primak Sullivan, a New Jersey native who lives in the upscale suburb of Mountain Brook, Ala. Jersey Belle kicks off Monday, Aug. 4, at 10 p.m. ET/PT on the NBCUniversal-owned network, The Hollywood Reporter has learned.

Jersey Belle chronicles Sullivan's life in Alabama following her 2006 marriage to Michael Sullivan, Mountain Brook's "most eligible bachelor, as she attempts to fit into a world not used to an unapologetic and outspoken woman."

She is the founder and president of Bridge and Tunnel Entertainment, a PR and strategic marketing agency founded in 2005 and has worked on Jamie Foxx's Grammy Party, Diddy's White Party and the Tony Hawk Foundation fundraiser. Bridge and Tunnel is currently developing a horror film with Relativity Media and a comedy with Thunder Road Pictures.

Jersey Belle is produced by Authentic Entertainment. Lauren Lexton, Tom Rogan, Sonia Slutsky and Dave Rupel are executive producers, with Jaime Sullivan serving as consulting producer.

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