Comic-Con: 'Broad City' to Unveil Life-Size Coloring Book Activation (Exclusive)

This marks the first year the breakout Comedy Central half-hour will appear at the annual convention.
Comedy Central

Broad City is taking things to new heights for its Comic-Con debut.

The Comedy Central series is set to unveil a life-size coloring book activation at the annual convention, The Hollywood Reporter has learned.

At the activation, attendees will be able to help create and color in a life-size book of show-themed illustrations designed by Broad City artist Mike Perry. The illustrations (as seen below) will cover every square inch of the walls and floor of the activation, resulting in the largest Broad City illustration ever.

In addition to coloring, the activation also will include a manicure station featuring custom Broad City-inspired designs, a temporary tattoo station and prize wheel, where fans can spin for Broad City T-shirts, hats and more.

The activation will take place across the street from the San Diego Convention Center at the San Diego Wine & Culinary Center (200 Harbor Drive #120). The setup is free to all (even those without a Comic-Con badge) and will run Thursday, July 20, through Saturday, July 22, from 9:30 a.m. to 7 p.m. and Sunday, July 23, from 9:30 a.m. to 5 p.m.

In addition to the activation, Broad City will have an appearance at Comic-Con with the show's first-ever panel. Creators, exec producers and stars Abbi Jacobson and Ilana Glazer will be on hand to screen an unreleased episode from the comedy's upcoming fourth season and answer audience questions. The panel will take place Saturday, July 22, at the Indigo Ballroom at the Hilton Bayfront from 7-8 p.m.

Broad City's Comic-Con debut comes ahead of the season four premiere on Wednesday, Sept. 13, at 10:30 p.m.