CBS Inks Multiyear Deal to Air 'Hollywood Film Awards'

Sandra Bullock Hollywood Film Awards H 2013
Getty Images

CBS has teamed with Dick Clark Productions for the Hollywood Film Awards.

Under the multiyear pact, the network will air the awards show founded by Carlos de Abreu for the first time starting in 2014. The annual show, which is typically held in late October or early November, is considered the official launch of the Hollywood awards season and draws some of the biggest names in the industry.

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"The Hollywood Film Awards is a star-filled, fun night full of surprises, and the first stop out of the gate kicking off the film awards season," said Jack Sussman, executive vp specials, music and live events at CBS Entertainment. "Until now, the event was limited to only industry insiders. We're proud to team up with Dick Clark Productions and Carlos to develop this into an event for television and showcase it to millions of viewers across the country."

The inaugural Hollywood Film Awards took place in October 1997 at the Hollywood Roosevelt Hotel. Kirk Douglas took home the inaugural Hollywood Lifetime Achievement Award. 

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With the acquisition, the awards show builds on CBS' relationship with DCP and joins the Academy of Country Music Awards on the network. The spring broadcast netted the show's highest ratings since 1998.

"The Hollywood Film Awards and Carlos de Abreu have done a great job over the past 17 years honoring the best of the best in Hollywood, creating one of the most stellar, star-studded events of the year," said Allen Shapiro, CEO of Dick Clark Productions.

CBS' deal for the Hollywood Film Awards come as awards shows and other live events continue to be big business for the broadcast networks in the DVR era. NBC, for its part, recently revived the American Comedy Awards, while ABC revived the Billboard Music Awards three years ago (May's broadcast jumped 21 percent to 6.3 million total households).

The Hollywood Film Awards joins a rapidly growing slate of awards shows that includes staples such as the Academy Awards, Emmys, Grammys and Golden Globes. ABC alone now broadcasts the Oscars (up 10 percent last year among the key adults 18-49 demo) and the American Music Awards (up 32 percent), among others. CBS will now air nine awards shows, followed by NBC (six) and Fox (two). Cable networks have also joined the party, and there are now at least 19 awards shows televised between Jan. 1 and the Oscars on March 2. (Full disclosure: The Hollywood Film Awards is owned by affiliates of THR parent company Guggenheim Partners.)

: @Snoodit