Celebrity Car Series Starring Alex Vega Greenlighted by Discovery-Owned Velocity (Exclusive)

Vega has worked with celebrities including Lady Gaga, Marc Anthony, Floyd Mayweather, Michael Jordan and L.A. Dodgers' Yasiel Puig.
Courtesy of Velocity
Alex Vega and Yasiel Puig

Velocity, the Discovery Communications-owned cable network focused on automotive-themed programming, has greenlighted a series revolving around custom car designer Alex Vega, who has worked with celebrities from Lady Gaga to Michael Jordan.

Tentatively titled The Alex Vega Project, the series follows Vega, the owner of popular Miami-based custom car shop The Auto Firm, who, along with his wife and family, has created "luxury automotive masterpieces" for athletes, celebrities and musicians including Marc Anthony, championship boxer Floyd Mayweather, New York Mets pitcher Bartolo Colon, former NFL wide receiver Dwayne Bowe, singer Akon and Los Angeles Dodgers right fielder Yasiel Puig. Vega also built several custom cars for New York Mets outfielder Yoenis Cespedes, who made headlines when he arrived at spring training in February in a different vehicle each day.

The series is set to premiere in second-quarter 2017.

"Alex has established a car lover's paradise down in Miami," said Robert Scanlon, executive vp and general manager of Velocity and automotive content. "He's a self-made business owner who is passionate about delivering high-quality, innovative vehicles for his discerning clientele. The detailed work from The Auto Firm team is exciting, impressive and meticulous. Velocity looks forward to bringing our viewers closer appreciation of their incredible automotive creations."

Vega's interest in cars started when he was young, becoming a fan of the Dukes of Hazzard 1969 Dodge Charger and the talking car from Knight Rider. With 23 years of experience, he creates more than 40 customizations per month and has built more than 5,000 cars, including a mobile recording studio and a fire-breathing Lamborghini.

"As a family business, we work together very closely and can't wait to expand our family by joining Velocity," Vega said. "The entire Auto Firm team and I are so excited to partner with like-minded, passionate car fans and give viewers a deeper look into our world where truly, there is never a dull moment."

The series is executive produced for Velocity by Jason Fine, Jonas Prupas and Aren Prupas of Muse Entertainment Enterprises. Joshua Berkley is executive producer for Velocity.