12:37pm PT by Philiana Ng
Comedy Awards Averages 1.4 Million Viewers on Comedy Central
Sunday's telecast of the first ever Comedy Awards gave a ratings boost to Comedy Central.
The two-hour special, airing from 9-11 p.m., was the No. 1 cable entertainment show in its time period, and saw increases in key demos: up 80 percent in adults 18-49 (0.81 rating), up 90 percent in 18-34 (1.33) and a 71 percent increase in male 18-34 (1.33). Comedy Central averaged 1.4 million viewers for its initial telecast.
The awards ceremony was broadcast on multiple MTV Networks channels, including Spike, VH1, CMT, TV Land, Comedy Central and Logo, drawing a cume of 16.8 million viewers, according to the release.
Winners included David Letterman, Jon Stewart, Tina Fey and Alec Baldwin, with Eddie Murphy receiving a special Comedy Icon award.