'The Daily Show With Trevor Noah' to Add Segments From Comic for Africa

Loyiso Madinga - H 2018
Courtesy of Comedy Central/Viacom

Comedy Central has unveiled that The Daily Show With Trevor Noah will start featuring topical segments from South African comic Loyiso Madinga that will be inserted into the show in Africa. 

Host, writer and executive producer Trevor Noah selected the comedian from his home country. The regionally targeted reports will be shown in Africa intermittently in addition to the main edition’s content with the goal of "inserting local relevance to the global hit," the network said. The first piece, a field report from the African National Congress Elective Conference, will debut on Thursday.

"This is a pilot, so down the road you may see more internationally based correspondents, making The Daily Show a truly global yet local show for regions around the world," said Jill Offman, executive vp and head of Paramount Channel and Comedy Central International. 

Viacom has taken a "glocal" approach to content, mixing global and local offers. Comedy Central, for example, has local versions of Drunk History and Roast Battle in foreign markets. “We’re always looking for ways to take global hits and localize them for regions around the world by adding great local talent like Loyiso,” Offman said.

"As wild as Donald Trump is for America, many countries around the world have Trumps of their own, and since The Daily Show is in many countries, we thought, 'Why not give each country a chance to show off their stable geniuses?'" said Noah.

"Trevor’s curious obsession with South Africa aside, this is a great step in the continual globalization of The Daily Show, which has expanded to unprecedented levels since he took over," said Kent Alterman, president of Comedy Central.

“I am really excited to create a voice for local satire," said Madinga. "What is really great is this places an authentic spotlight on local comedy and presents a reality that combats the stereotypical perception of Africa. Being part of The Daily Show, I get to join the best conversation in the world."

Madinga has traveled South Africa as part of Noah’s Nationwild tour and represented his home country at the Montreux Comedy Festival in Switzerland and Busan Comedy Festival in Korea. 

Noah, Steve Bodow, Jen Flanz and Jill Katz are the executive producers of The Daily Show, with Justin Melkmann serving as co-executive producer.