9:30am PT by Natalie Jarvey
D'Amelio Family Reality Series Lands at Hulu
TikTok's D'Amelio family is making the jump to a bigger screen.
Hulu has picked up the reality series The D'Amelio Show about the social media sensations, which will follow how sisters Charli and Dixie and parents Marc and Heidi are navigating their sudden rise to fame. The eight-episode docuseries is expected to debut on the streamer in 2021.
The deal caps a wild year for the D'Amelio family which saw Charli, 16, become the first person to top 100 million followers on TikTok. "We are excited to be joining the Hulu family with a unique behind the scenes look into our life," said Marc D'Amelio. "We've always been a very close family, but this experience has brought us even closer and we're really excited to share a glimpse of our lives with the world. Many people create impressions of us based off of short content, a few minutes or even seconds. But now, we're looking forward to sharing a side that you likely don’t get to see on our social channels."
Charli joined TikTok in the spring of 2019, just as shortform the app was starting to gain traction in the U.S. She soon became an overnight sensation with her relatable dance videos, leading to a Super Bowl collaboration with Jennifer Lopez. By March, she'd become the most-followed person on the platform. Dixie, 19, has enjoyed similar success on TikTok, attracting an audience of nearly 47 million on the app as she pursues a music career. Even parents Marc and Heidi post frequently on their own accounts, which have 9 million and 7 million followers, respectively.
The D'Amelios have been teasing plans for a show about their lives for several months. The D'Amelio Show will chart their recent cross-country move to Los Angeles, where they are making friends, dealing with online criticism and producing content for new platforms like YouTube — all while staying close as a family.
"Two years ago Charli and Dixie D’Amelio were virtually unknown outside of their town, and now have over 100 million fans who tune in daily for their every move," said Belisa Balaban, vp of documentaries at Hulu. "Every teen on social media dreams of becoming famous, but what happens when the reality hits? The D’Amelio Show joins our growing slate of docuseries about the human experience and we’re incredibly excited to partner with the D’Amelio family to offer viewers an authentic look at the complicated lives of these two relatable young women thrust to the top of the social media algorithm."
In working with Hulu, the D'Amelios are keeping up with another famous family: the Kardashian-Jenners. Following the end of the long-running E! series Keeping Up With the Kardashians, they have struck a pact with Disney that will include a new show on Hulu. The streamer has been building out its reality slate with the 2020 launches of Taste the Nation with Padma Lakshmi and Eaters Guide to the World.
TikTok, which took off during the early months of the pandemic, has inspired a number of Hollywood projects. In addition to The D'Amelio Show, a docuseries about TikTok collective Hype House from Wheelhouse Group is also brewing.
The D'Amelio Show will be executive produced by Eli Holzman and Aaron Saidman for The Intellectual Property Corp. Showrunner Sara Reddy is executive producing along with Esther Frank.