10:00am PT by Lesley Goldberg
Disney Vet Kevin Brockman to Head PR for WarnerMedia
Kevin Brockman's time off did not last long.
The PR veteran, who left Disney at the end of January following a 22-year run, has been appointed executive vp global communications at WarnerMedia Entertainment.
In his new role, Brockman will report to WarnerMedia Entertainment chairman Bob Greenblatt and oversee all corporate and content communications initiatives worldwide across the company's networks and brands. That includes HBO, Cinemax, TBS, TNT and TruTV as well as the forthcoming WarnerMedia streaming service.
"With more than 20 years of communications experience at the top of the television industry, Kevin has a unique skill for overseeing multiple brands that connect audiences of all ages to the entertainment that resonates with them,” Greenblatt said Friday in a statement. “He will be an important part of the exceptional group I’m bringing together to help launch our exciting new streaming platform anchored by the premium content of HBO, Turner and Warner Bros.”
Brockman left Disney after the company closed its $71.3 billion acquisition of Fox assets that saw the TV executive offices undergo significant change with Dana Walden and Peter Rice and their respective PR teams joining the company. Brockman had held the top communications role since 2008. In that position, he oversaw communications on behalf of ABC, ABC Studios, ABC News, Freeform and more.
“It’s an exciting time to join Bob and his team at WarnerMedia as the company transforms and prepares to launch a direct-to-consumer service later this year,” Brockman said. “My career has been built on understanding the power of brands, and my passion for supporting exciting and diverse voices in all forms of media — whether linear or digital — is in sync with this vision for expanding the reach of one of the best storytelling companies in the world.”
Beyond being a seasoned PR exec, Brockman is on the board of New York-based 2NDStage, a not-for-profit theater group. He previously spent more than a decade as chairman of the Television Publicity Executives Committee and recently wrapped an 11-year run on the board of GLSEN.
Brockman arrives at WarnerMedia as Greenblatt is forming his top executive team. On Thursday, Kevin Reilly inked a new four-year deal to continue overseeing the creative for the WarnerMedia streaming service as well as cable networks TNT and TBS. As part of his new deal, Reilly added oversight of TruTV, with network president Chris Linn departing.