11:30am PT by Lesley Goldberg
Doug Robinson Exits Happy Madison, Launches New Sony TV-Based Banner
Happy Madison partner and head of television Doug Robinson is striking out on his own.
Robinson has exited Adam Sandler's Sony-based film and TV production company and launched his own shingle, Doug Robinson Productions. Additionally, the company has inked a massive four-year overall deal with Sony Pictures Television.
Under the pact, Robinson — who has been with Sony since 2002 — will develop drama and comedy projects for cable and streaming platforms. Joining DRP is film producer Alison Greenspan (If I Stay, Sisterhood of the Traveling Pants, Best of Me), who will focus on drama development as well as supporting Robinson's expanded comedy brand. Happy Madison exec Matt Mosko will also join DRP with a focus on comedy. (Happy Madison inked a new three-year overall deal with Sony TV in January 2015.)
Robinson will continue to serve as an executive producer on ABC's The Goldbergs, which he helped develop with creator Adam F. Goldberg. The series, ABC's No. 2 comedy behind Modern Family, recently earned a two-season pickup as the comedy heads into its 100th episode.
Robinson had at least one show on the air for the decade-plus he has spent at Sony. His credits include CBS' Rules of Engagement as well as The Goldbergs, the latter of which will launch in syndication in September. Robinson is repped by WME.