Emmys: Monday Move Doesn't Hurt NBC Telecast Ratings

Seth Meyers Hosts
AP Images

The Late Night host emceed the Emmys, kicking off his TV industry-targeted opening monologue by poking fun at the fact that the awards show was scheduled on a Monday, "which, if I understand television, means the Emmys are about to get canceled." The new time slot was also chosen in order to not overlap with Sunday's MTV Video Music Awards. Of MTV still holding an awards show for music videos, which they rarely show anymore, Meyers quipped: "That's like network TV holding an award show and giving all the awards to cable and Netflix," which drew raucous applause. When a joke fell flat, he said, "Jokes are like nominees: They can't all be winners."

That Monday move didn't actually hurt. The 2014 Emmys, several weeks early this year and displaced from its Sunday perch by NBC's preseason football coverage, took only a minor hit on the new night

The first Monday outing for the TV kudos since 1976, overnight ratings give the Emmy telecast a 10.9 rating among metered market households — off just 10 percent for last year for the second-best overnight showing in eight years.

Final ratings give the Emmys a 4.2 rating in the key demo and 15.6 million viewers, also off just 10 percent from the previous year's preliminary figures. It's clear that tragedy was averted. And, to be fair, last year's Emmys were a tough act to follow. Airing Sunday Sept. 22 and driven by NFL overrun on CBS, the telecast rose to 17.6 million viewers and a 4.9 rating with adults 18-49 in finals. It scored an overnight of 12.1 rating. (Not too shabby.)

All told, NBC boasts the most-watched night of any broadcast network since the Oscars on ABC in March.

NBC's competition did not suffer against the Emmys. Under the Dome (1.7 adults) was steady on CBS, as were ABC's Bachelor in Paradise (1.3 adults) and Mistresses (0.9 adults). Fox was the night's runner-up with even outings of MasterChef (2.0 adults) and Hotel Hell (1.6 adults).