10:55am PT by Natalie Jarvey
'Empire' Premiere Gets 1.3 Million Tweets
Fox's musical drama isn't just a hit on television; it's also making a big impact on Twitter.
The second-season premiere of Empire became the most tweeted one-hour episode of scripted broadcast TV ever (excluding sports or special events) on Wednesday, Sept. 23, with 1.3 million tweets sent while the episode aired, according to Nielsen's Twitter ratings. In all, 296,500 people were responsible for the more than 1 million tweets, which were seen by 4.7 million people a total of 63 million times.
The episode, which featured the Lyon clan scheming for power while Lucious Lyon (Terrence Howard) is locked up in jail, broke all fall broadcast season-premiere records. But it didn't top the record set by Empire's first-season finale. The two-hour special, which aired March 18, was the most tweeted series episode of the 2014 television season, with 2.4 million tweets. Last year, The Walking Dead was the most tweeted series premiere, with 1.3 million tweets.
The most tweeted moment of Empire's premiere was when Anika (Grace Gealey) began to dance with Empire's newest financier, Mimi (Marisa Tomei) — a moment that propelled 32,363 tweets per minute.
The Fox hit was the highest rated show on Wednesday night, with an average 6.5 rating among adults 18-49 and 16 million viewers. The only Empire episode to beat that rating was its first-season finale, its highest-rated episode to date.