1:24pm PT by Rick Porter
'Enola Holmes' Scores Strong Debut in Nielsen Streaming Rankings
Millie Bobby Brown now has Netflix hits to her name.
The Stranger Things star's movie Enola Holmes debuted in a big way in Nielsen's streaming rankings for the week of Sept. 21. Netflix users watched nearly 1.17 billion minutes of the film, which also stars Henry Cavill and Sam Claflin. That's equivalent to about 9.63 million plays of the 121-minute movie and the biggest single-week viewing tally for an original streaming film since Nielsen started releasing weekly streaming numbers two months ago.
Enola Holmes ranks second for the week of Sept. 21-27 behind Ratched, which in its first full week of release commanded 1.63 billion minutes of users' time, according to Nielsen. That's up by 660 million minutes (a 68 percent jump) over the Ryan Murphy-produced show's opening week.
Netflix and other streamers have said that Nielsen's streaming measurements don't account for their full audiences. The company did, however, note strong internal numbers for both Ratched and Enola Holmes in its third-quarter earnings.
Schitt's Creek also made its first appearance in the weekly top 10, coming off its sweep of the comedy categories at the Emmys on Sept. 20, but a week before the show's final season debuted on Netflix. NBC's The Blacklist debuted at No. 3 following the most recent season premiering on Netflix. Amazon's The Boys also remained in the top 10 for the fourth straight week.
Nielsen's top 10 streaming programs for Sept. 21-27 are below, with the prior week's rank in parentheses. Original streaming series and films are marked with an asterisk.
1 (1). Ratched* (Netflix), 1.63 billion minutes viewed
2 (nr). Enola Holmes* (Netflix), 1.17 billion
3 (nr). The Blacklist (Netflix), 929 million
4 (3). The Office (Netflix), 893 million
5 (nr). Schitt's Creek (Netflix), 839 million
T6 (5). The Boys* (Amazon), 703 million
T6 (7). Grey's Anatomy (Netflix), 703 million
8 (8). Criminal Minds (Netflix), 680 million
9 (2). Cobra Kai* (Netflix), 676 million
10 (4). Lucifer* (Netflix), 636 million