See the Poster for AMC's 'Fear the Walking Dead'

Fear the Walking Dead Cast - H 2015
Frank Ockenfels 3/AMC

Fear the Walking Dead Cast - H 2015

AMC's Fear the Walking Dead has released its official key art.

The zombie drama, whose first season takes place during the period of time when The Walking Dead's Rick Grimes (Andrew Lincoln) was in a coma, wants viewers to know that the show is really about everyday life — with zombies.

The poster reflects two kids playing basketball as a zombie approaches, set against the backdrop of downtown Los Angeles. (Check it out, below.)

The drama, from The Walking Dead creator Robert Kirkman and showrunner Dave Erickson, stars Cliff Curtis as Travis, a teacher who shares a son with his ex-wife and is involved with guidance counselor Madison (Kim Dickens). Frank Dillane co-stars as Nancy's drug-addicted son, Nick; Alycia Debnam Carey is Madison's ambitious daughter, Alicia — Nick's polar opposite who dreams of leaving L.A. for Berkeley when the apocalypse strikes. Elizabeth Rodriguez (Liza, an aspiring nurse who is Travis' ex-wife), Lorenzo James Henrie (Chris, Travis' son), Ruben Blades (Daniel Salazar) and Mercedes Mason (Daniel's daughter, Ofelia) round out the cast.

"They think they're sick or on something," Erickson said at Comic-Con of the state of society at the onset of the outbreak. "We're exploring what would have happened during those four to five weeks [when Rick from the flagship series was in the coma]. How people adjusted to what came down. Tonally, it's incredibly different. Our first season is the shark you don't see. We don't get to full apocalypse until later in the season. It starts as a family drama and we filter the apocalypse through that. It afforded us the opportunity to anchor the show with this family and see how the apocalypse crushes them. There's the ability to watch the fall. … We get to show the process by which the city goes down. … This is two to three weeks of the [four to five weeks] that Rick was in the coma. We wouldn't end our finale and cut to Rick coming to."

Check out the poster, below, and stay tuned to The Live Feed for more Fear the Walking Dead coverage. The series debuts Aug. 23 at 9 p.m. on AMC. Click here to watch the trailer.