'Game of Thrones' Fans Up in Arms After Season 7 Video Reveal Goes Down

Winter is never coming.

That's what many Game of Thrones fans thought when they were left hanging during HBO's season seven premiere date reveal on Thursday.

During a Facebook Live event set to reveal the return date for the beloved drama, the network's video abruptly ended before its big unveiling. HBO announced plans to reveal the date on Facebook and when users visited the show's page at 2 p.m. ET, a video showing a block of ice appeared, along with the drama's signature theme song, launching users into an interactive journey.

Encouraging visitors to "rally the realm," they were instructed to type "Fire" into the comments section to help melt the ice and unveil the premiere date.

But 15 minutes in — and with more than 1 million views and climbing — the video's feed was cut. After a few minutes, the official Game of Thrones Twitter account announced "we will be back and ready for more fire soon."

Sources told THR the video went down due to a glitch with Facebook, and the standard length for a Facebook Live event was not a factor.

Within a few minutes the video was back up, but the unknown moments in between spurred a flurry of online conversation. Many took to Twitter to at first applaud the originality of the event, and then express their anger and frustration when the feed was lost. There was then a shared joy when the feed came back up.

The video went down a second time, however, sending users back into a tizzy. When it returned — now more than an hour since the event began — the page asked users to type "Fire" or "Dracarys" and promised, "almost there."


GoT FB Live: Fear The Winter

Almost there Game of Thrones fans. Comment FIRE or DRACARYS to reveal the #GoTS7 date.

Posted by Game of Thrones on Thursday, March 9, 2017

At 3:12 p.m. ET, the date was finally revealed: July 16, 2017.

See the flurry of emotions from Game of Thrones fans during Thursday's reveal below.