Gina Girolamo Returns to Alloy Entertainment, Benny Reuven Joins Oxygen Media

Benny Reuven Gina Girolamo Split - H 2015
Courtesy of Oxygen Media; Courtesy of Alloy Entertainment

Benny Reuven Gina Girolamo Split - H 2015

Alloy Entertainment and Oxygen Media announced two key hires today.

Gina Girolamo is returning to Alloy to head up television operations as senior vp of television production and development, while Oxygen is adding Benny Reuven as vp of development.

Girolamo rejoins Alloy from Working Title Films, where she was the executive vp of television responsible for building the company's development slate and focusing on premium cable and digital platforms. During her previous three years as the head of television at Alloy, she executive produced eight projects to pilot and series including The Lying Game, The Nine Lives of Chloe King,The Secret CircleHow to Rock666 Park AvenueThe 100 and The Originals. Girolamo was also vp of development at NBC for a time, where she developed several of the network’s comedy hits including My Name is Earl and 30 Rock.

Reuven, meanwhile, is charged with continuing to develop lifestyle programming that speaks to the passions and interests of Oxygen's young multicultural female audience. Based in Los Angeles, he will report to senior vp of development and international Cori Abraham. Reuven joins the network from Wilshire Studios, where he served as vp of development and programming. 

“Benny’s immense talent paired with his well-rounded background fits perfectly with Oxygen’s commitment to developing unique original programming,” said Abraham. “With both production and network experience he is an incredible asset to our team.”

With over twelve years of producing experience, Reuven has developed and produced content for many broadcast and major cable networks including Chef WantedFarmer Wants a WifeKid NationMiami InkTrading Spouses and Kidnapped By The Kids. He previously founded 3RB Entertainment, where he led the development team and production. Reuven also launched a U.S. office for U.K.-based Love Productions, developing original content and adaptations for various formats. Additionally, he spent two years at the Oprah Winfrey Network as a programming and development executive who played an integral role in the network’s launch.