11:47am PT by Rick Porter
'Haunting of Bly Manor,' 'Emily in Paris' Make Streaming Top 10 Debuts
The anecdotal, social media evidence of "everyone" watching Emily in Paris on Netflix shortly after its early October premiere now has some statistical backup.
The Darren Star comedy, starring Lily Collins as the title character, ranks sixth in Nielsen's top 10 streaming shows for the week of Oct. 5. It's one of three Netflix originals to make the rankings for the first time, along with The Haunting of Bly Manor (second) and the Adam Sandler movie Hubie Halloween (third).
Netflix users watched a lot of Bly Manor over its first three days. The series debuted on Oct. 9 and racked up 1.18 billion minutes of viewing time by Oct. 11. Hubie Halloween premiered on Oct. 7; it gathered 969 million minutes of watch time over five days, equivalent to about 9.5 million full runs of the 102-minute film.
Schitt's Creek spent its second consecutive week at No. 1 — and grew by almost 500 million minutes week to week. Its 80 episodes accounted for 1.46 billion minutes of viewing time.
Netflix users watched 676 million minutes of Emily in Paris, which was originally developed for ViacomCBS' Paramount Network before landing at the streamer. It's likely the show got much wider exposure — not to mention social chatter — where it ended up than it would have if it had stayed on linear TV.
Amazon's The Boys also remained in the top 10 for a sixth straight week — the longest streak for any original streaming series or film since Nielsen started releasing weekly rankings two months ago.
Streaming platforms contend Nielsen's methodology doesn't capture the full scope of viewing on devices other than TV sets. Nielsen also only measures U.S. audiences, not those in other countries.
Nielsen's top 10 streaming programs for Oct. 5-11 are below, with the prior week's rank in parentheses. Original streaming series and films are marked with an asterisk.
1 (1). Schitt's Creek (Netflix), 1.46 billion minutes viewed
2 (nr). The Haunting of Bly Manor* (Netflix), 1.18 billion
3 (nr). Hubie Halloween* (Netflix), 969 million
4 (2). The Office (Netflix), 862 million
5 (7). The Boys* (Amazon), 752 million
6 (nr). Emily in Paris* (Netflix), 676 million
7 (T3). Grey's Anatomy (Netflix), 668 million
8 (nr). The 100 (Netflix), 664 million
9 (8). Criminal Minds (Netflix), 656 million
10 (T3). The Blacklist (Netflix), 644 million