Hulu Hires Barbara Fiorentino as Talent and Casting Head

The streamer has created the new executive post that the casting director will fill.
Courtesy of Hulu
Barbara Fiorentino

Hulu is creating a new executive post.

The streamer has added a head of talent and casting role at the company and has hired Emmy-winning casting director Barbara Fiorentino to fill the position. In the new gig, she will report to vp originals Beatrice Springborn.

The role will see Fiorentino head up casting for all Hulu original projects, working closely with external creative partners on key talent searches for upcoming and current original series. She also will lead Hulu in growing its business with the industry’s top actors, identifying new and emerging talent and expanding the diversity and inclusivity of its casting.

Fiorentino also brings her associate Terese Classen with her, and the pair started their new roles Monday at Hulu's Santa Monica office. Having owned her own casting company since 1999, Fiorentino brings an extensive knowledge of the talent marketplace.

Fiorentino is credited with working on a number of popular television shows including 13 Reasons Why, UnREAL and Blindspot, in addition to being a consultant for Imagine Television on Hulu’s upcoming series Wu-Tang: An American Saga, which is set to premiere this fall.