7:50pm PT by Lesley Goldberg
'Industry' Heading Early to HBO Max in Latest Effort to Bolster the Streamer
Is the early release of Wonder Woman 1984 not enough of a draw to get you to subscribe to HBO Max? Well, WarnerMedia has some other tricks up its sleeve.
On Monday, HBO announced that the final five unaired episodes of its rookie finance drama Industry would arrive early — as in Nov. 27 — on HBO Max in addition airing weekly on the linear network.
It's the latest move in an ongoing effort from HBO and HBO Max parent company WarnerMedia to help draw new subscribers to its recently launched streaming service. HBO Max also announced last week that the premiere of its slick Kaley Cuoco thriller The Flight Attendant was arriving online for free more than a week before its first three episodes arrive on the subscription platform. TBS and HBO will also air the series, from super-producer Greg Berlanti, over Thanksgiving weekend.
Additionally, DC Comics drama Titans — which aired first as an original series on WarnerMedia-owned streamer DC Universe — will also be available on TNT over Thanksgiving.
Oh, and Wonder Woman 1984 arrives in available domestic theaters and on HBO Max on Christmas Day.
The efforts see buzzy film and TV titles as well as under-exposed content come to HBO Max at a time when WarnerMedia, like many entertainment conglomerates, have been financially crippled by the novel coronavirus. WarnerMedia, like Disney, NBCUniversal and ViacomCBS, is putting all of its creative and financial muscle behind its streaming service.
HBO Max launched in May at $15 a month. While HBO subscribers get the service free considering it costs the same as if you ordered the premium network as part of your cable package, many have failed to sign up for the free subscription. As of October, less than half of the existing HBO subscribers have activated their Max accounts. HBO Max features library titles ranging from Aquaman, Big Bang Theory, Friends, The Sopranos and Game of Thrones to originals like Love Life. The streaming service was integrated under HBO programming boss Casey Bloys as WarnerMedia looked to better align its content offerings.
Industry is a well-reviewed HBO drama that counts Lena Dunham as an exec producer. Most HBO original dramas do not arrive on HBO Max until they air on the linear network. This is a bid to help convert cable subscribers to the streamer, where the entire library of HBO originals lives.
The Flight Attendant features a global star in Cuoco, who could help draw the legions of Big Bang Theory fans to the service. (Did we mention that TBS, best known for Big Bang Theory repeats, is also airing The Flight Attendant?) Titans, well, it's geared toward a DC Comics crowd that probably didn't know it existed, so why not air it on a network whose originals were bumped to 2021 to help it find an audience for its next season on Max? As for Wonder Woman 1984, consider that the Warner Bros. feature arrives on HBO Max at no additional cost to subscribers. Mulan cost Disney+ subscribers an extra $30 on top of their monthly $7 subscription fee.
Finance execs turned first-time showrunners Mickey Down and Konrad Kay created Industry. Dunham directed the pilot and exec produces. Myha'la Herrold, Marisa Abela, Harry Lawtey, David Jonsson and Nabhaan Rizwan star in the drama that offers a window into the world of high finance as told from a young woman from upstate New York. Episodes will continue to air weekly on Mondays at 10 p.m. on HBO. The season finale is Dec. 21.