Jimmy Kimmel Mocks Outrage Over 'Black Panther' Sweater Model

"This is why we have Donald Trump, by the way," the late night host said of the Forever 21 backlash.
Jimmy Kimmel Live/YouTube
'Jimmy Kimmel Live!'

Jimmy Kimmel on Wednesday mocked the outrage over a Caucasian model wearing a Black Panther sweater that resulted in Forever 21 issuing an apology. 

Some shoppers and social media users took offense to the model wearing the garment that read "Wakanda Forever." 

"They didn't just use a white model; they used the whitest model in the world," Kimmel said to begin the segment on Jimmy Kimmel Live! before sticking up for the company. "A lot of people called this offensive, but who is this offensive to? Wakandans? Because if so, I have a news flash: Wakanda is not a real place." 

In its apology, the company said, "Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way." 

Kimmel called the move outrageous.

"Basically, a white man wore a sweater with the name of an imaginary country on it — an imaginary country that was made up by a white man," he said. "Is it possible to appropriate a culture that doesn't exist?"  

The listing in question was pulled, and a new ad was put up that just showed the sweater with no model, which Kimmel also thought was silly. 

"Thanos snapped his fingers and made the white guy disappear," he joked before commenting on the colors of the garment. "I bet what happened is none of the back models wanted to be photographed in that horrible sweater." 

He closed with "This is why we have Donald Trump, by the way."