Keith Cox Promoted to TV Land President of Development and Programming

Keith Cox - Publicity - H 2016
Courtesy of TV Land

A year and a half after Larry Jones exited as TV Land president amid Viacom's restructuring, the cable network has a new leader (though with a different title).

Keith Cox has been promoted to president of original development and production at the Viacom-owned cable network, The Hollywood Reporter has learned.

Cox had been serving as exec vp development and original programming and will now take over the post previously occupied by Jones. Cox will continue to be based in Los Angeles and report to Viacom Kids and Family Group president Cyma Zarghami.

“Keith has been instrumental in shaping TV Land's original series over the last 10 years, first by bringing Hot in Cleveland to the network in 2010, and by continuing to attract top-tier creative and talent from across the industry,” Zarghami said Wednesday in a statement. “He has helped put the network on the map as a premier destination for quality original series through his strategic leadership of content development and his keen eye for creators and stories with a distinct point of view. Led by shows like Younger and Teachers, it’s exciting to see TV Land’s content pipeline connect to new and entirely different audiences.”
Cox was behind TV Land's now longest-running original, Darren Star's Sutton Foster starrer Younger, which helped usher the cable network into single-camera fare and filming in New York. Until Younger, TV Land's roster of originals featured only multicamera fare including Hot in Cleveland, the cabler's first scripted series. TV Land's current roster features only single-camera fare as it continues to make a push for younger viewers on the heels of Younger, Lopez, Impastor, Teachers and soon Nobodies and late-night entry Throwing Shade. Up until the joint decision to end The Jim Gaffigan Show, TV Land had yet to part with one of its single-camera entries.

Under Cox's leadership, TV Land is looking to higher-profile projects (and stars) for its current pilot roster that includes Alicia Silverstone starring in American Woman, a comedy inspired by the life of Real Housewives' Kyle Richards and produced by John Wells; a First Wives Club reboot starring Alyson Hannigan, Megan Hilty and Vanessa Lachey; and an anthology take on Heathers.

Before joining TV Land, Cox was exec vp comedy and alternative at the WB Network, where he oversaw series including Beauty and the Geek, Surreal Life and more. Before that, he worked at Greenblatt/Janollari as vp comedy and drama and was among the team that developed Six Feet Under, The Hughleys and Heat Vision and Jack. He started his career as director of programming during the early days of FX before joining Warner Bros. Television, where he developed Veronica's Closet, Suddenly Susan, Jesse and The Jamie Foxx Show.