Kenny Powers Takes Over K-Swiss as MFCEO (Video)

Danny McBride Headshot 2011
James McCarthy/Getty Images

NEW YORK - OCTOBER 07:  Actor Danny McBride attends Meet the Creators: "Eastbound and Down" at the Apple Store Soho on October 7, 2010 in New York City.

Eastbound & Down’s Danny McBride lends the unapologetically crude humor of his character, Kenny Powers, to a new campaign for K-Swiss.

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The fictional athlete signed on as a rep for the company back in 2010. Never one to settle for average, Powers is now taking over not as the CEO, but the “MFCEO.” 

Jillian Michaels, Matt Cassel, Jon Jones and Rey Mysterio also star as new executives in the 5-minute spot.

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Eastbound & Down films its third and possibly final season this summer. It is set to return to HBO with Jason Sudeikis signed on for a recurring role, The Hollywood Reporter confirms.

You can watch the more-tame behind-the-scenes video below, and watch the complete uncensored commercial on YouTube.