Lego TV Competition in the Works With Brad Pitt’s Plan B

Assorted Lego pieces  - Generic - Getty-H 2019
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Endemol Shine North America is prepping a stateside version of young U.K. reality show Lego Masters.

The reality competition — which, as the title implies, pits enthusiasts of the block-building toy against one another — soon heads to market with Brad Pitt’s Plan B Entertainment and U.K. production house Tuesday’s Child attached.

“This is a project that I am truly passionate about, as Lego bricks have played an instrumental role in my family’s life,” said Endemol Shine North America president of unscripted and scripted TV Sharon Levy. “We are thrilled to be bringing Lego Masters to the U.S. market with the original producers at Tuesday’s Child and the team at Plan B Entertainment.”

Lego Masters premiered on Channel 4 in 2017, earning a quick renewal and some comparisons to The Great British Bake-Off. Other international iterations of the format are also in the works.

Lego has had an oddly successful transition from toy to entertainment in recent years. The first Lego Movie earned nearly half a billion dollars at the global box office.