12:47pm PT by Lesley Goldberg
Lisa Gregorian Exiting as Warner Bros. TV CMO
A key member of Peter Roth's Warner Bros. TV regime is leaving the studio.
Lisa Gregorian will step down as president and chief marketing officer at Warner Bros. TV Group at year's end. Karen Miller, exec vp creative services, will absorb some of Gregorian's responsibilities in 2021.
"Lisa shared that she feels this is the right time for her to leave Warner Bros., her professional home for more than 30 years," said Ann Sarnoff, CEO of WarnerMedia Studios and Networks Group. "She’s had an incredible career here and has been responsible for some of the industry’s most creative, most innovative marketing activations — from Warner Bros.’ legendary L.A. Screenings to the most talked-about Comic-Con events to Friends 25th anniversary to this summer’s DC FanDome, where she co-led the team that created and executed this virtual fan event drawing more than 22 million visitors. I thank her for her dedication and contributions to the company and wish her the very best in what I know will be an exciting next chapter."
Sources say Sarnoff wanted Gregorian to stay but the latter felt it was time to move on.
The news comes following the announcement that longtime Warner Bros. TV chairman Peter Roth will step down from his post at the studio early next year. Channing Dungey will take over the studio for the legendary Roth. Miller will report directly to Dungey. Gregorian reports to Roth.
“My three decades at Warner Bros. working with extraordinarily talented colleagues, storytellers, talent and clients from around the globe and with a kick-ass marketing team have been amazing and a dream come true,” said Gregorian. “I’m so grateful to Peter Roth, Jeffrey Schlesinger and Ann Sarnoff for their support and look forward to the future where I am sure I will continue to be an uber fan of Warner Bros.’ TV series.”
Gregorian has served as president and CMO at Warner Bros. TV Group since May 2010, working her way up from a home video role with former division Lorimar in 1986. During her decades-long tenure, she has been charged with overseeing the studio's global TV marketing, including social, brand integrations and PR. Her purview has included coverage for all of the studio's originals, including broadcast, first-run syndication, cable, streaming and animated properties.
“Lisa Gregorian is the most creative, hardest-working and most successful marketing executive with whom I’ve ever worked,” Roth said. “Her outstanding talent and exquisite leadership are matched only by her passion for what she does. She is a world-class executive and will be sorely missed.”
For her part, Miller has led the day-to-day operations of Warner Bros. TV Group creative services department, which included design of print and on-air promotional materials, the studio's worldwide TV marketing, sales and PR initiatives. She started her Warners career as an art director for Warner Bros. International TV division and previously worked at Condé Nast.
“For two decades, Karen has been the creative executive behind some of the most dynamic, innovative and brilliant marketing campaigns,” Gregorian said. “We are all so excited about the leadership role she will now play for our TV Marketing Group, continuing with her legacy of eye-catching, award-winning work."
The changes arrive as WarnerMedia, like other entertainment behemoths, continues to consolidate resources as it better positions itself for the future.