'Lovecraft Country' Debuts to 'Watchmen'-Like Ratings

The premiere of Lovecraft Country on HBO Sunday put up ratings numbers very similar to that of Watchmen's debut in October 2019 — which would be an encouraging sign for the horror drama.

Lovecraft Country drew 760,000 viewers for its on-air premiere, which grew to 1.4 million with replays and streaming. The additional plays and streaming made up about 46 percent of the total first-night audience.

All of those numbers are extremely similar to those of Watchmen's premiere on Oct. 20: The limited series had 799,000 on-air viewers for its debut, which rose to 1.5 million across platforms on night one — with replays and digital making up 47 percent of the total.

HBO also says the show had the best digital premiere for any series on the premium cabler since — yes — Watchmen, along with the spring 2019 debut of Chernobyl. Lovecraft Country's linear numbers were a little behind those of Perry Mason (884,000) earlier in the summer but ahead of The Outsider (724,000) in January.

Should it end up following the pattern of those shows, Lovecraft Country — created by Misha Green and executive produced by Jordan Peele and J.J. Abrams — will end up with a solid audience. Watchmen averaged about 7 million viewers per episode across platforms over the course of its run, while The Outsider racked up 9 million viewers. The premiere of Perry Mason is also close to 9 million viewers since its June 21 debut, HBO says.