'Lucifer' Jumps to Top of Nielsen's Streaming Top 10

LUCIFER - Netflix Publicity -H 2020
Courtesy of John P. Fleenor/Netflix

The fifth season premiere of Lucifer drove the Netflix show to the No. 1 spot in Nielsen's streaming top 10 rankings.

Season five of the show debuted Aug. 21 and immediately moved into the top spot for the week of Aug. 17-23, according to the ratings service's weekly rankings. Netflix users in the United States spent 1.59 billion minutes watching the show — Nielsen measures all episodes of a series, not just the newly released ones — during the week.

Lucifer also sat first in Netflix's own top 10 rankings for Aug. 22 and 23.

Lucifer displaced The Umbrella Academy, which had spent the previous two weeks at No. 1 in the rankings. The latter show dropped to third place for the week of Aug. 17, two-plus weeks out from the premiere of season two.

Animated series The Legend of Korra jumped up to second place, with 1.25 billion minutes consumed. It moved up six spots in the rankings, and U.S. Netflix users spent more than twice as much time watching as they did the previous week. The other new entry on the list was Netflix original Teenage Bounty Hunters, which premiered Aug. 14, while The Lost Husband and New Girl fell out.

The week of Aug. 17 marked the first time Hulu and Disney+ were part of the mix for Nielsen's top 10, joining Netflix and Amazon. As with the previous two weeks, however, the top 10 was all Netflix.

Netflix and other streamers contend that Nielsen data doesn't offer a complete picture of viewership for their programming, since it measures TV-set viewing only and doesn't count viewers in other countries. Netflix releases limited data on its content and uses a "view" metric that counts subscriber accounts watching at least 2 minutes of a show or movie — more akin to measurement on YouTube (30 seconds) and other online video.

Nielsen's top 10 streaming programs for Aug. 10-16 are below, with the prior week's rank in parentheses.

1 (nr). Lucifer, 1.59 billion minutes viewed
2 (8). The Legend of Korra, 1.25 billion
3 (1). The Umbrella Academy, 1.09 billion
4 (3). The Office, 928 million
5 (2). Shameless, 802 million
6 (5). Grey's Anatomy, 764 million
7 (4). Project Power, 761 million
8 (6). Criminal Minds, 713 million
9 (9). NCIS, 533 million
10 (nr). Teenage Bounty Hunters, 422 million